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Member News:
Alain Lemarchand Appointed CEO, HFM U.S. (June 18)... American PHOTO Names Winners of 2008 Editor’s Choice Awards (June 17)... Meredith Corporation Announces Interactive Division Promotions (June 17)... The Atlantic Partners with Blue-chip Sponsors for 2008 Aspen Ideas Festival (June 17)... The Atlantic Names New Circulation and Marketing Directors (June 16)...


 

MPA E-Newsletter
 - Members Only
New White Paper on Forest Certification
June 24, 2008

SalesEdge
 - Members Only
Handbook Provides New Sales Fodder

June 16, 2008

MPA Issues The Magazine Handbook 2008-2009, the Premier Guide to the Consumer Magazine Industry
June 6, 2008


2008 Key Magazine Industry Events

Magazine University-Summer 2008 Series for Magazine Interns
Tuesday, 07/2 - 07/30

From Magazine To Media Company:Web Competencies Certificate
Tuesday, 07/8 - 07/10

All upcoming Industry Events...




Advertisers are demanding online success from their media plans. Prove magazine effectiveness with a new sell sheet supporting the strength of URLS in magazine ads at driving consumer website traffic.

Click here to learn more.


additional research...
 

Updated: African/ Black Market Profile

Accountability II

MPA 2007 Paper Usage Survey
 --Members Only

Financial Survey of Consumer Magazines, 2006  --Members Only

Creative Diagnostic Tool to Make Magazine Creative More Accountable

Media Drive Online Success: Increasing Web Traffic and Search

Revving Up Auto Sales: Media Effectiveness and Efficiency

Measuring Media Effectiveness Full Study

Measuring Media Effectiveness Summary

Hispanic Latino Market Profile

Magazines: The safest bet in advertising


Click here for more research papers

 


 NYC HEARTS IKEA
In this nymag.com video, thousands line up days before IKEA Brooklyn's grand opening. Check out this and other videos and audio from magazine sites...

“Ellie” in Emmaus
Watch the Runner’s World video of how its little bronze statue for General Excellence Online changed everything at the Emmaus, PA-based magazine.

Highlights Reel: "Magazines 24/7: Video"

Watch this "best of" compilation from the from the first-ever video conference for magazines. Plus: Check out other highlights from the June 10 event...


YMCA: Setting the Story Straight

The Village People gives SPIN the story behind the song in Magazine Links of the Week (June 16-22). Also: TV Guide highlights summer TV series, and Vanity Fair navigates the blogosphere...

On AMC 2008: “We have developed a program…that focuses on unleashing the power of our brands across all platforms, across all borders,” writes Dwell’s Michela O’Connor Abrams, this year’s AMC Conference Chairperson.  Read her AMC 2008 Welcome Note and learn more about the Oct. event…


Kelly Awards Winners

See this year’s Kelly Award-winning campaigns at www.kellyawardsgallery.org/

Get exclusive access to the interactive Kelly Awards Vault, where you can:

- View all the work up close and learn who took home awards
-
Hear judges' advice on creating winning ads and access case
studies showing marketplace results


Magazine Handbook 2008-09
Check out the updated and expanded Magazine Handbook, the "go-to resource" for consumer magazines.


2007 Best Celebrity Cover

Harper's Bazaar
February 2007
Drew Barrymore stands atop a skyscraper wearing a dramatic pale rose dress in a cover image that is, quite literally, the height of fashion. Posing on the roof of Rockefeller Center, Drew is the focal point against the silver Manhattan skyline—a perfect mix of town and gown. Read more on the winning cover and finalists.


Advertising case studies
31 new case studies demonstrating creativity and excellence in magazine advertising have just been posted. See all 150…

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