Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

September 22, 2020 

How Publishers are Quickly Becoming Large Global Licensors 
Meredith, Hearst, and Condé Nast have all seentheir annual total sales of branded merchandise increase from 2018 to 2019 by tens of millions of dollars, if not more Digiday 9/14

Vox Media: Why Supporting Local Journalism is Good for Business
Vox Media partnered with the global research firm Nielsen to test the theory that supporting local news drives business outcomes for advertisers. Vox 9/15

Condé Nast Pursues Revenue Growth with New Brand-Strength Metric
The publisher launches a new ad performance measurement framework called Share of Culture. Plus,insight from Markus Grindel, Managing Director, Global Licensing at Condé Nast UK. Digiday 9/18, FIPP 9/15

‘The Atlantic’ Digs for Deeper, Smarter Client Partnerships
The Atlantic Brand Partners program is intended to create deeper long-term advertiser relationships. Digiday 9/18

Engagement with Video and Social Content Soars During Pandemic
Theories of what's behind the mystery surge include people being free from their bosses and teachers, loneliness, or simply a spike in click fraud. AdAge 9/16

How ‘The Economist’ has Tripled the Number of Subscribers Driven by LinkedIn
Behind Facebook and Twitter, LinkedIn is the third most effective social channel for driving subscribers — and it’s growing the fastest. Digiday 9/14