Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

September 1, 2020 

INDUSTRY NEWS…What we are up to

Meredith Corporation Launches ‘Daily Paws’, A New Media Brand For America's Growing Audience Of Pet Owners
Mars Petcare will serve a launch sponsor for the site of original, premium pet-care content focused on every stage of a pet’s life. MediaPost 8/26,Meredith 8/26

How Hearst’s UK E-commerce Revenue Grew 322% During the Second Quarter
Titles leaning more heavily into e-commerce include ‘Cosmopolitan’, ‘Good Housekeeping’, ‘Digital Spy’ and ‘Runner’s World’. Digiday 8/25

‘GQ’ is Moving from Recommending Products to Selling its Own
The GQ Shop e-commerce store will help ‘GQ’ to deepen its commerce revenue stream and complements its GQ Recommends vertical and quarterly subscription service GQ Best Stuff Box. Digiday 8/25

Bonnier Corp. Signs Licensing Deal For 'Popular Science' With Celestron Acquisition
Bonnier Corp. will partner with Celestron Acquisition to produce a line of ‘Popular Science’ products that includes telescopes, microscopes, sport optics and accessories. MediaPost 8/25

‘Bon Appetit’ Names Dawn Davis New Editor-in-Chief
The celebrated Simon & Schuster executive joins the storied culinary media brand at a critical juncture.AdAge 8/28, CNN 8/28, MediaPost 8/28

Kerry James Marshall Paints Masterful Image of Hope on the Cover of ‘Vogue’
‘Vogue’ commissioned a work by the lauded African American artist, Kerry James Marshall, and also asked Jordan Casteel a 31-year-old female Black artist, to create a cover image. Washington Post 8/25

Publisher Impact of Google Chrome Block of “Heavy Ads” is Uncertain
Industry observers said there were still unanswered questions about the potential impact and other technical aspects of Google’s update to default settings that would limit ads that consume more than 4MBs of network data or 60 seconds of total CPU. Google estimates just 0.3% of ads exceed this threshold. Digiday 8/26, AdExchanger 8/25

Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising
Facebook warned publishers and developers of anticipated decreased Facebook Audience Network revenue as a result of the privacy changes Apple is making in its iOS 14 update.Digiday 8/26, Wall Street Journal 8/26, AdExchanger 8/26