Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

June 12, 2020

INDUSTRY NEWS…What we are up to

Twitter, Square, And Vox Media Make Juneteenth Company Holiday
Vox Media announced that it will make the day a holiday, and create a fellowship program for black journalists. MediaPost (6/10)

Shout-Outs to Publishers Giving Back to Their Communities 
Hearst donated $500,000 and will match up to another $500,000 in employee donations to the NAACP Legal Defense and Educational Fund and Equal Justice Initiative. The Reader’s Digest Foundation is committing $2 million to United Through Reading, a nonprofit organization dedicated to connecting military families with the experience of shared storytimes. Folio (6/5)

Publishers See Video Ad Revenue Begin to Rebound
Since bottoming out in early April, publishers have seen video ad dollars rebound across Facebook, Snapchat and YouTube, according to five publishers interviewed for this article. Digiday (6/8)

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic
Publishers are prioritizing the value their journalism provides in new marketing messages. AdWeek (6/10)

Digital News and Media Subscriptions Grow 110% in 3 Months
Businesses relying on subscription revenues continue to show resilience through the pandemic according to Zuora’s latest edition of its Subscription Impact Report. What’s New In Publishing (6/11)

Hearst Taps Samira Nasr as Harper’s Bazaar Editor in Chief
Nasr is the first Black Editor in Chief in the history of the 153-year-old publication. She joins from Vanity Fair, where she has served as Executive Fashion Director. WWD (6/9),New York Times (6/9),Hearst (6/9)

'Teen Vogue' Editor-In-Chief Lindsay Peoples Wagner on ‘Long, Sustainable Change’
Peoples Wagner discusses why she believes now is the time for change in the media and fashion industries. Digiday (6/9)

Meredith’s Stephen Bohlinger on Publishing During a Pandemic
The Senior Vice President for ‘Better Homes & Gardens’, ‘Southern Living’ and ‘Traditional Homes’ addresses the importance of quality, relevant content in “staying the course as a monthly.” Mr. Magazine (6/5)

Samantha Barry Lifts Glamour US to Record Digital Audience
Ending monthly print editions and becoming “digital-led” has helped 'Glamour' magazine respond faster to the major news stories affecting its readers, according to US editor-in-chief Samantha Barry. Irish Times (6/8)