Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

August 24, 2020 


INDUSTRY NEWS…What we are up to

How Publishers are Using Audio Stories to Fuel Engagement and Generate Revenue
The feature can help publishers build engagement and loyalty, as well as attract new subscribers and generate ad revenue. ‘The Economist’ has been producing audio versions of its weekly magazine since 2007. What’s New in Publishing 8/20

How Affiliate and Commerce is Coming to the Rescue for Publishers’ Advertising Challenges
Publishers are relying more on revenue cultivated from readers, particularly in their affiliate and commerce businesses, which are accelerating into an increasingly potent and sophisticated engine for their companies with distressed legacy revenue streams. Digiday 8/20

The Future of the September Issue was Already Uncertain. Then 2020 Happened.
An in-depth feature on how the September issues of  “In Style’, ‘Esquire’ and ‘Marie Claire’ magazines were published in spite of the unprecedented challenges of 2020. CNN Business 8/15

'AARP The Magazine' Launches Live Video Series, Property Brothers Slated To Appear 
The series will explore various topics, such as health, finance, lifestyle and travel, and include celebrity interviews, tips and interactive Q&As. MediaPost 8/19

Publishers’ Test Kitchens Return to Studios with New Safety Procedures in the Mix
Trusted Media Brands’ ‘Taste of Home’, ‘America’s Test Kitchen’, and Meredith’s ‘EatingWell’ have allowed portions of their test kitchen staffers back into the studios. Digiday 8/14

GQ’s New Diversity, Inclusion ‘Manifesto’ Goes Across Global Editions
The message is a concise 65 words that will be featured in the upcoming September issue across all 21 global issues, all of which are working on the theme “change is good.” WWD 8/18

Vox and Omidyar Network Announce the Launch of ‘The Great Rebuild”
“The great rebuild” explores what it will take to rebuild—and transform—America’s economy amid the COVID-19 pandemic. Vox Media 8/17