Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

August 18, 2020 


INDUSTRY NEWS…What we are up to

Apple News+ to Intercept Publisher Traffic, with iOS 14 Update
Apple’s upcoming operating system will redirect News+ subscribers to the Apple News app by default if they click on a story from a publisher enrolled in Apple News+. AdAge 8/12, Digiday 8/12, What’s New in Publishing 8/12

Publishers’ First-Party Data Strategies Take Shape
The fruits of those explorations are showing as publishers increase revenue, grow addressable audiences pools, and improve campaign performance using their own first-party data. Digiday 8/11

Meredith Corporation Launches Data Studio
The Data Studio builds on the company’s proprietary first-party data and offers clients predictive analytics, paid consulting, and an end-to-end audience insights and activation platform. AdExchanger 8/10, MediaPost 8/10Meredith 8/10

'Afar,' 'Family Handyman,' 'Atlantic' Grow Audience
The Alliance for Audited Media today released its quarterly report comparing magazine audiences across platforms from June 2019 to June 2020. Travel magazine ‘Afar’ grew its audiences across platforms by 56% year-over-year. Media Post 8/10

Making a September Issue During a Pandemic
How ‘InStyle’ and ‘Marie Claire’ put together their most crucial issues of the year. WWD 8/10

Publishers are Testing their Own Versions of ‘Prime Day’ 
This summer, ‘New York” magazine’s ‘The Strategist’ and ‘Cosmopolitan’ both launched their first two-day long shopping events. Digiday 8/11

'The Cut' Returns To Audio With Weekly Podcast
‘New York’ magazine’s standalone style and culture vertical ‘The Cut’ is returning to audio with a new weekly podcast, out August 19. Media Post 8/12

‘Allure’ Editor in Chief Michelle Lee on ‘The New Normal’
Lee discussed how the publication is using its platform to challenge the outdated standards in beauty, including diversity in and out of the newsroom. Digiday 7/31

3 in 4 Publishers have Responded to the Pandemic with New Content Products
A survey by BRAND United and Publishing Executive highlights new e-newsletters, podcasts, peer groups, and other digital resources that would be useful to their readers during the pandemic. What’s New in Publishing 8/13