Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

August 11, 2020 


INDUSTRY NEWS…What we are up to

How the World’s Biggest Advertisers are Spending (or Not) as the Pandemic Grinds on
As the coronavirus crisis took its grip, many marketers initially reacted by pausing or at least reining in, their spending. But that paralysis quickly dissipated as companies re-forecast and adapted to the circumstances. Digiday 8/3

Publishers Adapt to Thwarted Growth of Branded Content Studios
Clients seek trusted relationships where they’ve previously seen results, particularly in branded content, where effective deliverables and returns have taken longer to define. Digiday 8/4

Meredith and Kroger Lean Into First-Party Data for CPG Advertisers
Companies partner as marketers looks for alternatives to the third-party cookie AdWeek 8/3

Condé Nast Announces First Global Issue Uniting ‘Vogue’ Editions Around the World
The 26 international editions will produce editions under one theme: "Hope." Fashionista 8/3

‘Marie Claire’ Launches Sampling Business to Boost Revenue and Data Practice
Women’s lifestyle title ‘Marie Claire’ is getting into the sampling business with the launch of ‘Beauty Drawer’. Digiday 8/3, Glossy 8/4 

‘National Geographic’ Spotlights Efforts to Stop the Next Pandemic in New Special
‘Virus Hunters’ will serve as a companion to the magazine's all-COVID November issue. AdWeek 8/3

Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies' ability to track people across websites and apps. MediaPost 8/4, AdWeek 8/4

Google Unveils ‘Trust Tokens’ to Replace Third-Party Cookies
After Google announced earlier this year that it will block third-party cookies in Chrome, it has released a proposed alternative to tracking users across the web: trust tokens. The Verge 7/31, AdAge 7/31

What Happens if Microsoft Buys TikTok
Analysis of where brands go if the app is banned. If the deal with the American tech giant doesn’t go through, there are rivals waiting in the wings. AdAge 7/30