GQ Partners with CB2 on Furniture Collection
The collaboration took inspiration from cities "with iconic architecture, from Chicago to Palm Springs," on products that range from sofas to barstools.
Folio:'s People Moves Recap: Meredith Corp. Makes Digital-Side Promotions
Former Time Inc. CEO Rich Battista joins Imagine Entertainment, more editors move to Medium and more.
Analyst: Rising Esports' Young Viewing Will Hurt Traditional Media
Traditional media, including TV, radio and magazines, will see erosion of younger viewers 18-25 moving more to esports...
New York Times Tests Stricter Registration Wall
The New York Times' metered paywall allows visitors to access five articles for free a month. The publisher hit 3.7 million digital subscribers in June.
Magazine Media Spotlight: Is the Trump Administration Really Looking Out for Outdoorsmen and Women?
Outoor Life asks the Secretary of the Department of the Interior (and a whole bunch of public-land experts) about energy extraction, habitat conservation, and access.
Study: Education, Training Essential to Best Position Branded Content
The project examines how local media can work with advertisers to better understand, engage and benefit from branded content campaigns. The first study was released earlier this year.
Forget Behavioral Targeting – Ad Format Is the Real Problem
The problem isn’t necessarily the ad targeting itself; rather, it’s the ad format that’s inherently flawed. According to Smart Insights, the average display ad click-through rate (CTR) across all formats is a measly 0.05% — or 5 clicks per every 10,000 impressions. These “performance” ad units simply aren’t performing, which undercuts publisher revenue while taking up valuable website real estate.