August 27, 2019

Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life

"We had nothing, but we had a very strong mother who had a strong work ethic.”

- Octavia Spencer in Southern Living

Expert advice on how to silence squeaky stairs in a new house.

- Fine Homebuilding

 

Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life

The big magazine publishing houses have been turning their shuttered print magazines into special interest publications. Known as SIPs, they are available on newsstands with fewer advertisements than typical weekly or monthly publications, but at up to triple the cost to consumers.

 

Blurred Lines and Innovation—The Heart of Print’s New Reality

This measured, strategic approach to innovation is paying off, according to FIPP’s John Wilpers, quoted in UPM/FIPP’s Innovation in Publishing Report.

 

Golf Digest, GolfTV Debut Tiger Woods Video Series

The series, dubbed "My Game: Tiger Woods," features 10-minute episodes released on a weekly basis. Woods offers insights and tips for success...

 

“Multi-Million Spike in Pageviews”: The Company Behind TikTok Is Now Shaking up News Aggregation

The MIT Technology Review called it “the insanely popular Chinese news app that you’ve never heard of.” The app, Toutiao (Chinese for ‘headlines’) is one of the largest news aggregation apps in China. It is installed on over 250M monthly unique devices.

 

Barron’s Group’s Almar LaTour: Building Community Is Key to Subscriptions

For Dow Jones, Barron’s Group — home to Barron’s, MarketWatch, Mansion Global, Financial News and Penta — is home to its more niche publications focused on financial decision-making. For many, community is key, Barron’s Group publisher Almar LaTour said on this week’s Digiday Podcast.

 

SourceMedia Hires Chief Content Officer

SourceMedia, the parent company of American Banker and The Bond Buyer, has hired David Evans as its chief content officer.

 

New York Times Magazine and USA Today Launch Editorial Projects About Slavery

On August 18, The New York Times Magazine published a special project commemorating the 400-year anniversary of August 1619, when the first enslaved Africans arrived in what would become the United States.

 

 

Instagram’s Latest Assault on Snapchat Is a Messaging App Called Threads

The app promotes sharing your status, location, and more with your closest friends.

 

Instagram Confirms It Is Testing Increased Ad Loads in Stories

The company reports it is experimenting with running back-to-back Story ads from different advertisers.

 

Smart Speaker Shipments Grow 55%, Baidu Passes Google: Study

Shipments of smart speakers grew 55% in the second quarter to reach 26 million units, according to a new forecast by Canalys. Apple continued to lead worldwide shipments at 7 million of its Echo speakers.

 

Why Brands Still Can’t Seem to Master Customer Experience

An exclusive Adweek Intelligence study finds data-driven marketing at the crossroads: "Brand marketers know that differentiation today comes from a great customer experience. But they’re not there yet. And what’s keeping them from becoming more experience focused is a mix of cultural and technological issues."

 

The June 2019 Magazine Media 360° Brand Audience Report Is Here!

The June 2019 Magazine Media 360° Brand Audience Report hits the mid-year point with a Total Audience of 1.6 billion, up 5.5% versus year ago. Continuing the healthy growth we saw in the first quarter, performance by media platform is relatively the same pattern as last year. However, growth rates are accelerating while declines are slowing as audiences embrace new platforms and continue consuming content in all its forms.

 

 

 

Save the Date!

Brand Power | November 5

 

 

 

BONNIER NAMES TOBY HILL EDITOR-IN-CHIEF OF CYCLE VOLTA

 

THE ATLANTIC HIRES KAITLYN TIFFANY AS STAFF WRITER

 

REAL SIMPLE LAUNCHES THE FIRST EVER SMART MONEY AWARDS

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Editorial Assistant | Wine Spectator | New York City

 

eCommerce Editorial Intern | Meredith | New York City

 

Real Weddings Editorial Intern | The Knot Worldwide | New York City