Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life
The big magazine publishing houses have been turning their shuttered print magazines into special interest publications. Known as SIPs, they are available on newsstands with fewer advertisements than typical weekly or monthly publications, but at up to triple the cost to consumers.
Blurred Lines and Innovation—The Heart of Print’s New Reality
This measured, strategic approach to innovation is paying off, according to FIPP’s John Wilpers, quoted in UPM/FIPP’s Innovation in Publishing Report.
Golf Digest, GolfTV Debut Tiger Woods Video Series
The series, dubbed "My Game: Tiger Woods," features 10-minute episodes released on a weekly basis. Woods offers insights and tips for success...
“Multi-Million Spike in Pageviews”: The Company Behind TikTok Is Now Shaking up News Aggregation
The MIT Technology Review called it “the insanely popular Chinese news app that you’ve never heard of.” The app, Toutiao (Chinese for ‘headlines’) is one of the largest news aggregation apps in China. It is installed on over 250M monthly unique devices.
Barron’s Group’s Almar LaTour: Building Community Is Key to Subscriptions
For Dow Jones, Barron’s Group — home to Barron’s, MarketWatch, Mansion Global, Financial News and Penta — is home to its more niche publications focused on financial decision-making. For many, community is key, Barron’s Group publisher Almar LaTour said on this week’s Digiday Podcast.
SourceMedia Hires Chief Content Officer
SourceMedia, the parent company of American Banker and The Bond Buyer, has hired David Evans as its chief content officer.
New York Times Magazine and USA Today Launch Editorial Projects About Slavery
On August 18, The New York Times Magazine published a special project commemorating the 400-year anniversary of August 1619, when the first enslaved Africans arrived in what would become the United States.