The June 2019 Magazine Media 360° Brand Audience Report Is Here!
The June 2019 Magazine Media 360° Brand Audience Report hits the mid-year point with a Total Audience of 1.6 billion, up 5.5% versus year ago. Continuing the healthy growth we saw in the first quarter, performance by media platform is relatively the same pattern as last year. However, growth rates are accelerating while declines are slowing as audiences embrace new platforms and continue consuming content in all its forms.
Access it all here.
What Do Niche Publications Understand About their Audiences’ Attention, that Generalized Publications Don’t?
"Trade magazines, lifestyle blogs and special interest publications might operate in a different sphere to those in the current affairs realm, but there’s interesting stuff emanating from those areas. "
Magazine Media Spotlight: Celebrating 110 Years of the Good Housekeeping Seal
"A legacy of consumer protection and wellness has defined the Seal for more than a century. Good Housekeeping dedicates its September issue to this iconic emblem of trust, reflecting on its past, present and future."
Conde Nast Names Geneva Wasserman As SVP, Motion Pictures
A lawyer and 20-year veteran of the entertainment industry, Wasserman was most recently cofounder-executive producer of production firm Project Z Entertainment.
Colin Kaepernick’s New Gig: Guest Editor of Paper Magazine
The headline grabbing quarterback — who opted out of his contract with the San Francisco 49ers following the 2016 NFL season to become a free agent, and has gone unsigned since kneeling during the national anthem before games — is the guest curator of Paper magazine’s upcoming “People” issue, which hits newsstands Sept. 3.
Q&A with The Joyful Life Magazine's Sandi Sutton
"One of the criteria for things that we use and put into the magazine is whether or not it’s timeless. -And I really believe that our readers are intentionally looking for more deliberate, inspiring, and engaging content. I have at different times compared it to a fast food meal versus a feast. A fast food meal will nourish your body and you can take it in small bites and it will give you the fuel that you need momentarily, but when you sit down to a feast it’s an experience and it’s something you share with people. It’s relational. I see our publication as something that’s truly feeding women’s hearts and souls and it will have a measureable impact on, not just their lives, but their families’ lives too.” - Sandi Sutton, founder, editor, and creative director.
Growing Pains: Facebook Pushes Instagram to Earn Its Keep
"A discussion broke out about whether the app, which had relied on its parent company’s vast resources to become one of the fastest growing apps in history, should return the favor by directing users back to Facebook..."
UK: Profits Fall at Empire and Grazia Magazine Publisher Bauer Amid Print Decline
The company made an operating loss of £2.9m in 2018, falling from a £9.5m profit the year before, according to accounts filed with Companies House for Bauer Consumer Media.