August 22, 2019

The June 2019 Magazine Media 360° Brand Audience Report Is Here!

“Though I was able to convince the team’s top talent to stay, it took years to earn back their trust.”

- Celia Swanson in Harvard Business Review

In case you were wondering, chocolate and zucchini make one seriously delicious team.

- Yankee

 

The June 2019 Magazine Media 360° Brand Audience Report Is Here!

The June 2019 Magazine Media 360° Brand Audience Report hits the mid-year point with a Total Audience of 1.6 billion, up 5.5% versus year ago. Continuing the healthy growth we saw in the first quarter, performance by media platform is relatively the same pattern as last year. However, growth rates are accelerating while declines are slowing as audiences embrace new platforms and continue consuming content in all its forms.

Access it all here.

 

What Do Niche Publications Understand About their Audiences’ Attention, that Generalized Publications Don’t?

"Trade magazines, lifestyle blogs and special interest publications might operate in a different sphere to those in the current affairs realm, but there’s interesting stuff emanating from those areas. "

 

Magazine Media Spotlight: Celebrating 110 Years of the Good Housekeeping Seal

"A legacy of consumer protection and wellness has defined the Seal for more than a century. Good Housekeeping dedicates its September issue to this iconic emblem of trust, reflecting on its past, present and future."

 

Conde Nast Names Geneva Wasserman As SVP, Motion Pictures

A lawyer and 20-year veteran of the entertainment industry, Wasserman was most recently cofounder-executive producer of production firm Project Z Entertainment.

 

Colin Kaepernick’s New Gig: Guest Editor of Paper Magazine

The headline grabbing quarterback — who opted out of his contract with the San Francisco 49ers following the 2016 NFL season to become a free agent, and has gone unsigned since kneeling during the national anthem before games — is the guest curator of Paper magazine’s upcoming “People” issue, which hits newsstands Sept. 3.

 

Q&A with The Joyful Life Magazine's Sandi Sutton

"One of the criteria for things that we use and put into the magazine is whether or not it’s timeless. -And I really believe that our readers are intentionally looking for more deliberate, inspiring, and engaging content. I have at different times compared it to a fast food meal versus a feast. A fast food meal will nourish your body and you can take it in small bites and it will give you the fuel that you need momentarily, but when you sit down to a feast it’s an experience and it’s something you share with people. It’s relational. I see our publication as something that’s truly feeding women’s hearts and souls and it will have a measureable impact on, not just their lives, but their families’ lives too.” - Sandi Sutton, founder, editor, and creative director.

 

Growing Pains: Facebook Pushes Instagram to Earn Its Keep

"A discussion broke out about whether the app, which had relied on its parent company’s vast resources to become one of the fastest growing apps in history, should return the favor by directing users back to Facebook..."

 

UK: Profits Fall at Empire and Grazia Magazine Publisher Bauer Amid Print Decline

The company made an operating loss of £2.9m in 2018, falling from a £9.5m profit the year before, according to accounts filed with Companies House for Bauer Consumer Media.

 

 

Business Insider’s Parent Is Reorganizing Its Editorial Operations

"We’re simplifying and streamlining the organization," said Henry Blodget, CEO and editor of Insider. "This has been the overall vision for the last five years, and this is another step in that direction."

 

Data Shows Consumers Need More Education on How Brands Personalize Their Content

Overall, consumers across all generations prefer to see personalized content on Google, Amazon, and Facebook, as well as in emails, a report finds.

 

Brasil: Isobar Launches "First Programmatic Print Ad"

In Brazil, Dentsu Aegis Network-owned digital marketing agency Isobar has launched what it describes as the first programmatic advertising service for print. Through the service, advertisers can deliver personalized ads to consumers based on their reader profile, geolocation and the time of day.

 

Can IAB Europe Save Programmatic from GDPR?

Sean Hargrave asks "Can every advertising business really expect to ask users for permission to hold data about their religion and health? If given a truly transparent consent request, surely everybody would just say "no.""

 

Recession Watch: Does Anyone Know What They’re Talking About?

Ben Casselman, an economics reporter for the Times, says his goal is to interpret market trends for his readers, not tell the future.

 

 

 

Save the Date!

Brand Power | November 5

 

 

 

BONNIER NAMES TOBY HILL EDITOR-IN-CHIEF OF CYCLE VOLTA

 

THE ATLANTIC HIRES KAITLYN TIFFANY AS STAFF WRITER

 

REAL SIMPLE LAUNCHES THE FIRST EVER SMART MONEY AWARDS

 

HEARST NAMES MICHAEL PALMER CHIEF INFORMATION SECURITY OFFICER

 

HEARST MAGAZINES EVOLVES HEARST MEDIA SOLUTIONS

 

THE ATLANTIC GROWS NEWSROOM LEADERSHIP, WILL EXPAND IDEAS SECTION

 

CONDÉ NAST ANNOUNCES NEW GLOBAL LEADERSHIP STRUCTURE

 

 

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