The Atlantic Taps Alisa Leonard As Head of Global Marketing, Cycle Volta Names Toby Hill Editor in Chief
Prior to her role with The Atlantic, which she takes up this month, Leonard ran her own brand strategy and transformation consulting firm called HelloQ. Prior to joining Cycle Volta, Hill spent eight years with trade publication Bicycle Retailer and Industry News (BRAIN) as managing editor.
The "Post Truth" Publication Where Chinese Students in America Get Their News
Han Zhang of the New Yorker magazine has written an article on a resoundingly successful emerging business model for the struggling world journalism.
How Slam Magazine Accumulates Months’ Worth of Content out of One Weekend Event
Throughout the tournament and related festivities, a team of 14 videographers, producers and social media editors from Slam followed the Classic’s participants around New York, gathering up raw material to promote both the players and Slam itself.
More on Serena Williams Fronts the New Essence
"Timed to the release of its biggest issue of the year, Essence also just announced it’s planning on regularly putting out fatter issues—while cutting from monthly frequency to what it’s calling an “enhanced double-issue” format starting with the January/February 2020 issue."
Online Publishers Are Delaying Series for YouTube, Facebook and Snapchat to Cash in on Lucrative Holiday Season Budgets
Publishers are waiting until Q4 to release higher quality, longer episodes — or entire shows — on Facebook, Snapchat and YouTube because CPMs are higher.