August 21, 2019

The Atlantic Taps Alisa Leonard As Head of Global Marketing, Cycle Volta Names Toby Hill Editor in Chief

“Cremating a single body emits as much carbon as an 1,000-mile car trip.”

- Eillie Anzilotti in Fast Company

We vets have all seen 'em...those horses that just won't tolerate a needle. They rear, strike, and bite. Some run away, others run us over.

- Horse & Rider

 

The Atlantic Taps Alisa Leonard As Head of Global Marketing, Cycle Volta Names Toby Hill Editor in Chief

Prior to her role with The Atlantic, which she takes up this month, Leonard ran her own brand strategy and transformation consulting firm called HelloQ. Prior to joining Cycle Volta, Hill spent eight years with trade publication Bicycle Retailer and Industry News (BRAIN) as managing editor.

 

The "Post Truth" Publication Where Chinese Students in America Get Their News

Han Zhang of the New Yorker magazine has written an article on a resoundingly successful emerging business model for the struggling world journalism.

 

How Slam Magazine Accumulates Months’ Worth of Content out of One Weekend Event

Throughout the tournament and related festivities, a team of 14 videographers, producers and social media editors from Slam followed the Classic’s participants around New York, gathering up raw material to promote both the players and Slam itself.

 

More on Serena Williams Fronts the New Essence

"Timed to the release of its biggest issue of the year, Essence also just announced it’s planning on regularly putting out fatter issues—while cutting from monthly frequency to what it’s calling an “enhanced double-issue” format starting with the January/February 2020 issue."

 

Online Publishers Are Delaying Series for YouTube, Facebook and Snapchat to Cash in on Lucrative Holiday Season Budgets

Publishers are waiting until Q4 to release higher quality, longer episodes — or entire shows — on Facebook, Snapchat and YouTube because CPMs are higher.

 

 

Open or Closed: Who Will Control the Paid-Podcast Experience, Podcasters or Tech Companies?

PodPass gets some positive early reviews. Also: a new network for kids’ audio, the CBC translates podcasts to TV, and are daily news shows having any real-world impact?

 

Warner Media's Interactive Innovation Lab to Debut in New York

As detailed by Jesse Redniss (pictured below), the project's general manager, the lab's overriding goal is to generate experiences for the public deliverable through any or all of WarnerMedia's content and consumer touchpoints, as well as the network and distribution offerings that AT&T provides, from TBS to the upcoming HBO Max.

 

Facebook to Hire Journalists to Curate Its Upcoming News Tab

Social network will have ex-reporters fill its new stories section with breaking and national news...

 

Confessions of a Copywriter: "I have to Fight to Do My Job"

"Art directors outnumber copywriters. That has reduced the role of a copywriter in a lot of ways."

 

 

 

Save the Date!

Brand Power | November 5

 

 

 

THE ATLANTIC HIRES KAITLYN TIFFANY AS STAFF WRITER

 

REAL SIMPLE LAUNCHES THE FIRST EVER SMART MONEY AWARDS

 

HEARST NAMES MICHAEL PALMER CHIEF INFORMATION SECURITY OFFICER

 

HEARST MAGAZINES EVOLVES HEARST MEDIA SOLUTIONS

 

THE ATLANTIC GROWS NEWSROOM LEADERSHIP, WILL EXPAND IDEAS SECTION

 

CONDÉ NAST ANNOUNCES NEW GLOBAL LEADERSHIP STRUCTURE

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Editorial Assistant | Wine Spectator | New York City

 

eCommerce Editorial Intern | Meredith | New York City

 

Real Weddings Editorial Intern | The Knot Worldwide | New York City