How Meredith’s Parents Magazine Innovates with Print
"Liz Vaccariello is editor in chief of Parents magazine at Meredith Corporation. Here, she explains how taking a practical approach to innovation has helped the brand to evolve, and why a digital mindset can also hold great benefits for a print publication." Jamie Gavin of FIPP.
Departures Releases 30th Anniversary Issue, Reports Uptick in Advertising
The September issue of Departures, published by Meredith Corporation for American Express Platinum Card Members, features a range of profiles of forward-looking notables, including Lin-Manuel Miranda, Anna Deavere Smith, Swizz Beatz and José Andrés.
The Toyota Supra Gets a Sexy Pin-Up Poster in Road & Track
The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience.
After 30% Uplift in Subscriptions, Financial Times and Other Publishers Roll out "Subscribe with Google"
A 30% uplift in subscriptions through ‘easy sign-in’, ‘frictionless payment’ and ‘improved discovery’ is, of course, a dream for publishers, and many of them signed up to test ‘Subscribe with Google’, including The Washington Post, The New York Times and the Financial Times.
Greenwell Hired As Editor of Wired.com
Megan Greenwell joins Wired from Deadspin, where she served as editor in chief. Previously, Greenwell helped launch digital features programs at Esquire and New York Magazine’s The Cut, edited investigations and features for ESPN the Magazine, and covered the war in Iraq from Baghdad for The Washington Post.
Tiffany Joins The Atlantic’s Tech Team
Kaitlyn Tiffany previously wrote about consumer culture for The Goods at Vox, covering everything from face tattoos to palm fronds. Before joining Vox, Tiffany worked in audience development at Damn Joan and was a culture reporter at The Verge.
Harry Styles’ Shirtless Rolling Stone Cover Sends Fans into Frenzy
"The cover features the 25-year-old flaunting his pearly whites as he leans into the camera, showing off his various tattoos."