People, Arm & Hammer Partner for Coach Appreciation Campaign
Meredith Corp.’s People magazine and baking-soda company Arm & Hammer are partnering on a new campaign and giveaway to show appreciation for coaches.
The “Thank You, Coach $100,000 Giveaway” encourages people to nominate coaches “who go above and beyond to inspire and empower their team members,” according to the companies.
The Economist Subscriptions Remain Steady Despite Price Increase
“As publications continue to face headwinds in a challenging media environment, we are proud of the fact that we continue to attract and retain loyal readers at a premium price,” stated Marina Haydn, executive vice president-managing director of circulation at The Economist.
Essence Announces Move to Expanded, Bimonthly Print Issues
n a press release sent out Friday morning, the company announced that it will move to an “enhanced double issue” that will be printed six times a year, with an additional 80 pages per issue. The magazine will also produce four special-edition, collectible “book-a-zines,” which will be made available throughout next year.
How Publishers Navigate "Bullsh1t Briefs" from Agencies
Publishers growing their content studios in the last few years have had to hone their work processes and margins to keep it economically viable. But, among other sticking points, the landscape is getting more competitive, compressing win rates and renewal rates, while the branded content pitching process also needs to improve.