August 19, 2019

People, Arm & Hammer Partner for Coach Appreciation Campaign

"I turned a seafood warehouse into my dream studio in just 2 months.”

- Monica Wang in Domino

So you want to get into traditional bowhunting? Here’s how.

- Outdoor Life

 

People, Arm & Hammer Partner for Coach Appreciation Campaign

Meredith Corp.’s People magazine and baking-soda company Arm & Hammer are partnering on a new campaign and giveaway to show appreciation for coaches.

The “Thank You, Coach $100,000 Giveaway” encourages people to nominate coaches “who go above and beyond to inspire and empower their team members,” according to the companies.

 

The Economist Subscriptions Remain Steady Despite Price Increase

“As publications continue to face headwinds in a challenging media environment, we are proud of the fact that we continue to attract and retain loyal readers at a premium price,” stated Marina Haydn, executive vice president-managing director of circulation at The Economist.

 

Essence Announces Move to Expanded, Bimonthly Print Issues

n a press release sent out Friday morning, the company announced that it will move to an “enhanced double issue” that will be printed six times a year, with an additional 80 pages per issue. The magazine will also produce four special-edition, collectible “book-a-zines,” which will be made available throughout next year.

 

How Publishers Navigate "Bullsh1t Briefs" from Agencies

Publishers growing their content studios in the last few years have had to hone their work processes and margins to keep it economically viable. But, among other sticking points, the landscape is getting more competitive, compressing win rates and renewal rates, while the branded content pitching process also needs to improve.

 

 

Twitter To Launch Video Unit To Drive Better View Rates, Ad Recall

The bid unit should be available on Promoted Video, In-stream Video Sponsorships and In-stream Video Ads for ads 15 seconds or shorter.

 

How Publishers Can Turn Adblock Users into Paying Subscribers

"Dollars for paying subscribers are considerably more reliable than fickle advertising CPM’s providing publishers with a stable, diversified and sustainable path to profitability. Perhaps most surprisingly, those same readers who signed to use adblocking tools may be among your best bets for converting to subscribers."

 

ARF: The Price Consumers Put on Their Data

U.S. consumers are slightly less likely in 2019 to share their data-- their social security number, financial, medical information, work address, and home address and phone numbers -- compared with the prior year, according to the second annual Privacy Study from the Advertising Research Foundation (ARF).

 

Commentary: Why SEO Isn't Enough - Laurie Sullivan

It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation.

 

 

 

Save the Date!

Brand Power | November 5

 

 

 

THE ATLANTIC HIRES KAITLYN TIFFANY AS STAFF WRITER

 

REAL SIMPLE LAUNCHES THE FIRST EVER SMART MONEY AWARDS

 

HEARST NAMES MICHAEL PALMER CHIEF INFORMATION SECURITY OFFICER

 

HEARST MAGAZINES EVOLVES HEARST MEDIA SOLUTIONS

 

THE ATLANTIC GROWS NEWSROOM LEADERSHIP, WILL EXPAND IDEAS SECTION

 

CONDÉ NAST ANNOUNCES NEW GLOBAL LEADERSHIP STRUCTURE

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Editorial Assistant | Wine Spectator | New York City

 

eCommerce Editorial Intern | Meredith | New York City

 

Real Weddings Editorial Intern | The Knot Worldwide | New York City