August 16, 2019

How The Economist Grows Revenue By Improving the Digital Experience

"We barely knew each other, and yet there he was, asking me to go steady like we were teenagers in a 1950s high school musical."

- Maris Kreizman in The Cut

What do Singapore, Denmark, and Costa Rica have in common? They’re the happiest places on Earth.

- Experience Life

 

How The Economist Grows Revenue By Improving the Digital Experience

The Economist has more than doubled the amount of web traffic it receives via newsletters over the past year. This was achieved with the help of redesigns and content changes.

 

FOLIO:'s People on the Move

Hearst Promotes Three Execs, Begins Search for Chief Business Officer. AC Business Media names its first CCO, U.S. News and Saveur get new top editors, Condé reveals its new global leadership suite and more.

 

How Fashion Brands are Acting Like Media Companies

Increasingly, fashion brands and retailers are needing to act more like media companies by building up editorial teams; creating editorial calendars — encompassing programming for all channels, including stores — and treating channels as audience-building tools, even more so than sales drivers.

 

'MeatEater' Debuts YouTube Fishing Series 'Das Boat

The show joins MeatEater’s other successful products, which span a variety of platforms, including a Netflix Original series, also called MeatEater, the MeatEater podcast and a book. The brand’s podcast is currently a top-10 ranked show in the Sports & Recreation category in the Apple store.

 

Esquire Food & Drinks Editor Jeff Gordinier Talks Finding New Restaurants

This globetrotting journalist does daytime double duty as the father of four.

 

 

Financial Times Invests In Business of Fashion, Collaborates On Subscription Tech

The Financial Times and The Business of Fashion are partnering to collaborate on subscription technology to grow BoF’s community of over 35,000 paying members.

 

Elite Daily’s Snapchat Story was Watched by 20m Users Last Month

Elite Daily’s audience growth on Snapchat has “blown past” projections BDG made when Elite Daily first launched on Snapchat last fall with content such as horoscopes, said Kate Robinson, BDG’s svp of business development.

 

Instagram’s Changes Could Leave Influencers Heartbroken

Social-media celebrities might not like their bottom lines as Facebook works on changes to its platforms to focus on privacy and safety for its users, which could limit revenue from popular posts

 

How YouTube, Facebook and other Platforms Count Video Views

In addition to having different contexts in which a video may be viewed, each of these platforms counts views differently, and newer video platforms like Instagram’s IGTV, LinkedIn, Pinterest and Reddit also vary in how they count views for organic videos, as broken down below.

 

Axios Joins Media Push Into Software With Newsletter Product

Digital media publisher Axios is planning to enter a new business that includes selling software for helping companies create newsletters for their employees.

 

 

 

Save the Date!

Brand Power | November 5

 

 

REAL SIMPLE LAUNCHES THE FIRST EVER SMART MONEY AWARDS

 

HEARST NAMES MICHAEL PALMER CHIEF INFORMATION SECURITY OFFICER

 

HEARST MAGAZINES EVOLVES HEARST MEDIA SOLUTIONS

 

THE ATLANTIC GROWS NEWSROOM LEADERSHIP, WILL EXPAND IDEAS SECTION

 

CONDÉ NAST ANNOUNCES NEW GLOBAL LEADERSHIP STRUCTURE

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Editorial Assistant | Wine Spectator | New York City

 

eCommerce Editorial Intern | Meredith | New York City

 

Real Weddings Editorial Intern | The Knot Worldwide | New York City