August 14, 2019

3 Publishers Share a Page from Their Experiential Marketing Playbooks

"My baldness makes my man-ness feel irrevocable. It leaves me struggling to articulate what beauty means for me and how to lay claim to femininity."

- Sean Santiago in Out

#SteveMartin’s Funniest Moments With #MartinShort Will Make You LOL

- Parade

 

3 Publishers Share a Page from Their Experiential Marketing Playbooks

While magazines continue to scramble for new revenue streams, events are proving that they can tick off multiple boxes.

 

Hearst Magazines Announce New Leadership

Stepping into the newly created role of executive vice president-chief media officer for Hearst Magazines is Jeffrey Hamill. Todd Haskell will work closely with the marketing teams across Hearst Magazines' portfolio of brands in his new role as senior vice president-chief marketing officer for Hearst Magazines.

 

1 Year in, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

Over the last year, Hearst has run 200 campaigns from the global team, a lot of them in the luxury vertical. During this time it has doubled global digital ad revenue year-on-year, although the publisher was unwilling to share from what base.

 

Tighten up that Paywall! (And Some Other Lessons from a Study of 500 Newspaper Publishers)

“The publishers that reported more than 6 percent of unique visitors reaching their stop threshold had ‘thriving’ digital subscription businesses.”

 

More on the Study: Stricter Paywalls, Email Newsletters Help Boost Paid Subs

Publishers growing their digital subscriptions are outperforming the industry average by a factor of 10, according to the study by Harvard’s Shorenstein Center and the nonprofit Lenfest Institute.

 

Kate Upton Says Her Unretouched Health Magazine Cover Is a "Step Forward"

She wants to share a message with other new moms: Kate Upton is used to appearing on magazine covers, but her latest shoot for Health magazine is special. Unlike other professional photo shoots, the supermodel opted to have none of her photos retouched.

 

Sports Illustrated: University of Georgia Mascot Is Best Ever

Sports Illustrated is celebrating college football's 150th season by ranking the top 10 all-time greatest mascots, putting the University of Georgia's bulldog in first place.

 

Eater, Black Tomato Partner to Launch Trip Packages

Called Eater Journeys, the trips are currently offered to Mexico City and Oaxaca, Rome and Florence, and Paris and Burgundy, with experiences like visiting a truffle farm and going on a biodynamic wine tour.

 

 

UK's The Spectator to Launch U.S. Monthly Print Magazine

Over a year after the U.K.'s oldest magazine launched a U.S. site, The Spectator is bringing a monthly print version across the pond. The first issue will hit the U.S. in October, according to Axios, which first reported the news. Distribution will be driven by subscriptions, with limited newsstand availability, at select locations.

 

High Times' Partners with Clio to Launch Clio Cannabis

The awards will celebrate those creators at the forefront of marketing and advertising for cannabis products and mark the first time cannabis companies will be recognized by the 60-year-old Clio awards.

 

Rolling Stone Strikes up Innovative Content Partnership with World Surf League

Under the partnership, Rolling Stone will devote ‘significant editorial backing’ to the campaign, including features and photos, as well as essays in the magazine. This will run alongside video and digital content.

 

Axel Springer on M&A Hunt Before Ink Dries on KKR Deal

German publisher Axel Springer (SPRGn.DE) said it was actively looking at potential takeovers, even as a buyout of its minority shareholders awaits completion, amid speculation that the digital classifieds sector will consolidate in Europe.

 

Garment Never Disappoints: The Student-Created Magazine from the Amsterdam Fashion Institute

Garment, a student-produced magazine from the Amsterdam Fashion Institute, is a whimsically creative publication that Mr. Magazine™ has been delighting in now for 16 years.

 

LinkedIn Launches Audience Segments with Five Partners

LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released earlier this year from Pew Research Center, the Microsoft company could be hitting the mark.

 

How Tamedia’s IT Team Is Building an Editorial System for the Future

Tamedia is the largest media group in Switzerland, reaching two thirds of the country’s 8.5 million population through one of its 30+ titles. The organization’s IT team is building a future-proof infrastructure, as part of its strategy to thrive as print continues its slow and steady decline.

 

Access the New Social Media Report for Q2 2019!

The Magazine Media 360 Q2 2019 Social Media Report reveals that magazine brand Likes/Followers show a mild uptick (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the three tracked social networks increased over 26 million to a total of 1.1 billion.

 

 

 

Save the Date!

Brand Power | November 5

 

 

HEARST NAMES MICHAEL PALMER CHIEF INFORMATION SECURITY OFFICER

 

HEARST MAGAZINES EVOLVES HEARST MEDIA SOLUTIONS

 

THE ATLANTIC GROWS NEWSROOM LEADERSHIP, WILL EXPAND IDEAS SECTION

 

CONDÉ NAST ANNOUNCES NEW GLOBAL LEADERSHIP STRUCTURE

 

GLAMOUR EXCLUSIVE: WOMEN OF THE YEAR ALL YEAR: BEAUTY

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Editorial Assistant | Wine Spectator | New York City

 

eCommerce Editorial Intern | Meredith | New York City

 

Real Weddings Editorial Intern | The Knot Worldwide | New York City