Travel Media Company Ink Partners with Air Italy to Launch its Inflight Magazine
The inflight magazine Atmosphere launched on August 1st, featuring a contemporary design and containing inspiring travel features from the airline’s route network.
Hearst Magazines UK's Ryan Buckley Gives Insight on the World of Programmatic
Ryan Buckley, Head of Programmatic at Hearst, explores the pros and cons of automated trading and discusses how programmatic has and continues to revolutionize the advertising space with continuous development in new technology.
FOLIO:'s People on the Move
Fashionista names EIC replacement, Vanity Fair creates new role of executive Hollywood editor, Molly Young joins NY mag as a literary critic and more media moves.
Magazine Media Spotlight: Julianne Moore Goes Retro to Celebreate Instyle's 25th Anniversary
This is Moore’s sixth time fronting the fashion/style monthly, and in a retro move she’s wearing Tom Ford-era Gucci, circa 1995, in a photograph by Phil Poynter.
How Publishers (Like The New Yorker and Harvard Business Review) are Building Habit with Short-Run Newsletters
The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter subscriber. More and more publishers are beginning to think of newsletters as a crucial step in their conversion funnel.
Some Publishers are Making More Money from Apple News
Publishers including Vice Media and The Stylist Group say they’ve gotten traffic and, more importantly, revenue lifts from Apple News in the last three months. While this is from a small base, for some publishers it signifies that patience with publishing to the platform, which has been widely accepted as good for brand awareness but lagging revenue, is starting to pay off.
Google Will Surface Podcast Episodes in Search
"Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos."
Just 22% of Consumers Trust 'Native' Ads, Study Finds
Engagement with "native" advertising -- more commonly called sponsored content -- varies by age, according to a new study from Outbrain. While 28% of respondents report having clicked on native ads in the last six months, only 22% trust what they read.
Vice Media’s Astrology App Has Now Been Downloaded 100,000 Times
Since its launch on May 21, Astro Guide, a freemium astrology iPhone app, has been downloaded over 100,000 times, thanks to mentions in newsletters, promotion on Vice’s owned and operated properties as well as on social platforms, and word of mouth.
Access the New Social Media Report for Q2 2019!
The Magazine Media 360 Q2 2019 Social Media Report reveals that magazine brand Likes/Followers show a mild uptick (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the three tracked social networks increased over 26 million to a total of 1.1 billion.