Delish Launches Editor-Curated Online Store
“We always saw Delish as a way of life more than it was a brand -- it spoke to your entire approach to eating and your passion for food. Therefore it feels totally organic to be able to infuse other parts of your life with that Delish personality,” Delish editorial director Joanna Saltz told Publishers Daily. “It makes you feel like you’re part of a tribe.”
3 Fast-Food Chains Are Serving Customized Ads to Consumers via Print Newspapers
A QR code in a Brazilian newspaper recently led readers to deals from nearby locations.
Brands See Decline in Creativity from In-Housing, Study Finds
Think twice before bringing critical marketing functions in-house: It may not work. That’s the conclusion of new research by the UK Data & Marketing Association (DMA). Firms that have tried it report an average 15% drop in increased productivity and an 11% falloff in creativity, according to a report on the survey by Prolific London.
In Annual Analysis, Consumer Reports Cites Cable Improvements
This year in its September issue, the magazine is giving the cable TV industry at least a little credit for making some changes in the products it offers in response to the competition the industry faces from subscription streaming services.
How Tamedia’s IT Team Is Building an Editorial System for the Future
Tamedia is the largest media group in Switzerland, reaching two thirds of the country’s 8.5 million population through one of its 30+ titles. The organization’s IT team is building a future-proof infrastructure, as part of its strategy to thrive as print continues its slow and steady decline.
BDG’s Nylon Pulls Fashionista EIC for Editorial Director Role
Bustle Digital Group recently purchased Nylon magazine and plans to revive it in print come next year.
Pacific Standard Is Shutting Down, Cut off from Its Major Foundation Funder
“We’ve been told repeatedly that the amount of funding that came from Sage was going to be the same for the long term every year and we were responsible for raising additional revenue…and we’ve done that.”
Access the New Social Media Report for Q2 2019!
The Magazine Media 360 Q2 2019 Social Media Report reveals that magazine brand Likes/Followers show a mild uptick (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the three tracked social networks increased over 26 million to a total of 1.1 billion.