August 7, 2019

Hearst Magazines Will Target You in Print Based on What You Read Online

“I’ve taught myself to simulate micro-vacations by creating bubbles of recharging time in my everyday life.”

- Sharran Srivatsaa in Money

Owners that experience long-term stress and anxiety can pass it on to their pooches.

- National Geographic

 

Hearst Magazines Will Target You in Print Based on What You Read Online

Using third party data, Hearst can decipher whether a reader is considering a particular skincare product, then can work with the brand of that product to serve the reader a targeted ad in its magazine.

 

Why Are Brand Marketers Investing in Magazines?

"For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend."

 

Gayle King and Oprah Match on O Magazine’s September cover

For O Magazine’s latest cover, the talk show legend, 65, appears alongside her longtime friend Gayle King, 64, marking the first time in the publication’s nearly 20-year history that the pair have appeared together on the cover.

 

Vanity Fair Names Jeff Giles Executive Hollywood Editor

Vanity Fair editor in chief Radhika Jones is beefing up the Los Angeles bureau by hiring veteran writer-editor Jeff Giles.

 

Vogue Magazine "Loves All Over Minneapolis’ Boss-Women Chefs"

"Yesterday Vogue...published a patient triple profile of Minneapolis’ incredible boss-lady chefs entitled "Meet the Women Behind Minneapolis's Food Revolution." In her piece, author Katherine LaGrave effervesces over Ann Kim (Young Joni, Hello Pizza, and Pizzeria Lola), Jamie Malone (Grand Cafe), and Christina Nguyen (Hola Arepa and Hai Hai), each of whom exemplifies so much of what we love about our food scene."

 

Former Hearst Magazines International President, George Green Dies at 81

“In his 20 years as its leader, George Green built Hearst Magazines International into a global powerhouse, establishing operations in Russia and China and many other nations,” said Hearst President and CEO Steven R. Swartz. “He was a visionary with extraordinary product and dealmaking skills and an uncanny instinct for the next great emerging market.”

 

It’s Time for Publishers to Offer a Pay-Per-Article Option: Mike Raab

"As the publishing pendulum swings from ad-supported to subscription, publishers need to adapt and innovate — quicker than they did last time."

 

Q&A: MRC's George Ivie Weighs in on Duration Weighting

The Media Rating Council’s proposed Cross-Media Audience Measurement Standards, especially its plan to implement “duration weighting” in 2021, has produced confusion and some concern among industry stakeholders. The following interview with George Ivie, MRC executive director-CEO, was conducted to set the record straight, clarify the standard, and explain why duration weighting make sense...

 

New York Times Reports "Higher Volume of Cancellations" After Trump Speech Headline Backlash

...Paper changed headline after widespread criticism Monday night.

 

Nearly 25% of Households Will Ditch Traditional TV by 2022

This year, around 19% of households have cut the cord with cable.

 

Former People and EW Editor Jess Cagle Joins SiriusXM as Chief Entertainment Anchor With Daily Show

“I’ve always wanted to do a news and talk show with a lot of humor, smart commentary, and in-depth interviews,” Mr. Cagle says.

 

Access the New Social Media Report for Q2 2019!

The Magazine Media 360° Q2 2019 Social Media Report reveals that magazine brand Likes/Followers show a mild uptick (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the three tracked social networks increased over 26 million to a total of 1.1 billion.

 

“The Tide Is Turning on Facebook As a News Platform”

How publishers are using messaging apps to engage readers: “Our own research shows that people are spending less time with relatively open networks like Facebook and more time with more private messaging applications like WhatsApp, Facebook Messenger, Viber, and Telegram. They are also using them more heavily for news.” -Antonis Kalogeropoulos, Research Fellow, Reuters Institute.

 

Microsoft Is Diversifying Its Advertising Business

Earlier this week, the company announced that it had acquired the retail advertising start-up, Promote IQ, which helps clients like Kohl’s and Office Depot get ads onto their e-commerce offerings.

 

Ezoic Raises $33 Million, Expands AI Platform for Publishers

Ezoic was launched in 2001 when it tested early platform versions on over 400 websites owned by the company founders. By 2015, it was named one of Google’s first Certified Publishing Partners.

 

Snap to Use $1 Billion Offering for Working Capital, Future Acquisitions

"After a few tough years, Snap appears to have regained its financial footing, while proving its service is more than a fad."

 

 

 

Save the Date!

Brand Power | November 5

 

 

GEORGE GREEN, FORMER PRESIDENT AND CEO OF HEARST MAGAZINES INTERNATIONAL, DEAD AT 81

 

HEARST NEWSPAPERS ANNOUNCES LEADERSHIP PROMOTIONS AT THE SAN ANTONIO EXPRESS-NEWS

 

BONNIER CORP. NAMES ALEX ROBINSON EDITOR IN CHIEF OF OUTDOOR LIFE

 

GQ ANNOUNCES CONTRIBUTOR JOE HOLDER

 

VIEW ALL MEMBER PRESS RELEASES

 

Editorial Assistant | Wine Spectator | New York City

 

eCommerce Editorial Intern | Meredith | New York City

 

Real Weddings Editorial Intern | The Knot Worldwide | New York City