The Atlantic’s Taylor Lorenz: People Like TikTok Because It’s Free of Toxicity
Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless challenges, memes and lip syncs. The app even helped launch rapper Lil Nas X, and propel his hit “Old Town Road” to a record-holding 17 weeks on top of the Billboard charts.
IAB Forecasts Q1 2019 U.S. Digital Ad Revenue to Reach $28.4 Billion
U.S. digital advertising revenue reached $28.4 billion in the first quarter of 2019 -- up 18% compared with the first quarter of 2018, according to the IAB Internet Advertising Revenue Report released Tuesday.
Can't Buy Me Likes: Instagram Is Coming for Your Engagement Metrics
The social platform's move to hide likes from users is bad news for the companies that sell them.
How Piano Built a Propensity Paywall for Publishers — and What It’s Learned So Far
Paywall tech company Piano has now introduced a propensity paywall — taking what The Wall Street Journal, Financial Times, Schibsted, and others are doing internally to nudge the errant site visitor or intrigued newsletter subscriber to pony up and pay up.
More on Summer of 69: the First Magazine of a Collaboration Series Between Meredith and The New York Times
Last month, Des Moines-based Meredith announced a collaboration with The New York Times, on a series of special interest magazines, the first of which hit newsstands July 26.
Inside Penske Media's Expansion to China: WWD and Variety
Over the last couple of months, FIPP member Penske Media Corporation has made some great strides in its global expansion plans, launching in China two of its brands: WWD in mid July and Variety on 1 August. Both new editions feature a blend of original content and on-the-ground reporting that caters to Chinese language audience.
Nobel Prize-Winning Author Toni Morrison Dead at 88
It is with profound sadness we share that, following a short illness, our adored mother and grandmother, Toni Morrison, passed away peacefully last night surrounded by family and friends,” the Morrison family said in a statement Tuesday morning.
A New Editor Deals with the Aftermath of Artforum’s #MeToo Scandal
"In the art world, Artforum is a kind of Death Star, warping gravity around it, making or breaking the reputations of artists, curators, dealers, and writers alike."
In the Family: Graydon Carter’s 1951 Chevrolet
During the 25 years he edited Vanity Fair this vintage woodie was the car for weekend getaways with the kids...
The Birth of Mr. Magazine™—Memoirs From Lebanon.
"Being back where it all began, this magazine journey that I love so much and have such a vibrant passion for, my mind shifted into reverse and the years began to unravel and fall away."
Access the New Social Media Report for Q2 2019!
The Magazine Media 360° Q2 2019 Social Media Report reveals that magazine brand Likes/Followers show a mild uptick (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the three tracked social networks increased over 26 million to a total of 1.1 billion.
Brands Getting Better at Data-Driven Personalization, Study Finds
Of the marketers polled, 56% feel they are somewhat good at this task and 40% say they’re very good at it, or best in class. Only 4% rate themselves as unsuccessful.
Hulu Claims More than Half Its Viewers Watch Little to No Linear TV
Hulu said that based on an average of multiple extended reach studies it conducted with Nielsen, 85% of viewers who saw a campaign on Hulu are considered light linear TV viewers.
Gatehouse Media Agrees to Pay $1.38 Billion for Gannett
The parent of the nation’s second-largest newspaper company, Gatehouse Media, has struck a $1.38 billion agreement to acquire USA Today publisher Gannett in a cash-and-stock deal.
SmartNews App Reaches $1 Billion Valuation, Plans to Expand Globally
SmartNews is the largest news aggregation service in Japan. "We are very pleased with our strong progress in the United States," stated Ken Suzuki, cofounder-CEO of SmartNews.