Hearst Magazines Is Building a Self-Serve Ad Platform
Designed for smaller advertisers, the platform – dubbed Hearst Audience Select – is slated to launch in time for Q4 ad campaigns. Audience Select will also feature a dashboard that details the content and product preferences of Hearst’s audience, and all ads will run next to magazine-quality content.
Cosmopolitan Ventures into Fragrances
The title worked with Luxe Brand, a beauty licensing company — that also produced Ariana Grande’s Cloud fragrance, released in September 2018 — to create the brand, Eau de Juice, made up of four scents. It will launch exclusively with Ulta in the U.S. on Thursday, before expanding in 2020 to additional markets like Germany and Mexico.
How Publishers Like Meredith Are Using Data to Transform Their Marketing Operations
In 2014, Meredith centralized its data and research teams, which has given the largest magazine publisher in the U.S. the ability to scale insights faster and integrate data more efficiently, says chief marketing and data officer Alysia Borsa.
Hearst Magazines UK Pledges to Replace Plastic Magazine Bags With Paper
This is part of Hearst UK’s commitment to champion its ISO 14001 certification – the international gold standard in environmental business management – that the company was awarded this year.
Columbia Pictures Publishes Online Fan Mag For Tarantino Movie
The online publication, also titled “Once Upon a Time…in Hollywood,” is a slickly produced gateway to the world of the movie’s main character Rick Dalton, a Western-style actor played by Leonardo DiCaprio.
IAB Tech Lab Releases New Specs For Fighting Ad Fraud
The data from the specifications aims to block impressions traveling through untrustworthy intermediaries, when it comes from out-of-band data, such as a lack of TAG certification or a poor previous experience. It should also help to optimize supply paths and prioritize spend through shorter or preferred paths, relative to longer or less preferred paths.
How Will AI Really Transform the Media World?
For a long time lauded as the way to automate large parts of the industry, AI is, according to Lindsay Silver, VP of Product at Condé Nast, finally coming of age – and AI 2.0 will have plenty to offer beyond simply taking tasks away from the editors.
From Front Row To Front Cover: A New Magazine Book By Didier Guérin
n a career spanning over 40 years, Didier Guérin has launched over 40 magazines and websites. In his new book, From Front Row To Front Cover, he sums up those 40 years in a captivating 230 pages.
Why Ebony Magazine’s Archives Were Saved
The famed chronicler of black American life commissioned some of the most important photos in history—and they were almost lost to the public.
Access the New Social Media Report for Q2 2019!
The Magazine Media 360° Q2 2019 Social Media Report reveals that magazine brand Likes/Followers show a mild uptick (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the three tracked social networks increased over 26 million to a total of 1.1 billion.