Bonnier and Meredith on the Value of Awards As Revenue and Engagement Drivers
Magazine branded awards range in scope from giant awards events, galas and ceremonies to print and digital content across platforms. Awards can bring in new readers through engagement, can raise awareness and promote magazine media brands, can increase revenue through ticket sales, sponsorships, affiliate revenue and the like.
Q&A with Meredith's Scott Mortimer and Dr. Marty Becker, Founder of Fear Free
“There are obviously a lot of opinions out there as to why you’re seeing several examples of digital brands or brands that aren’t in the magazine space going into the print space. It’s just a different experience, as you well know. It’s a lean-back experience and it’s immersive. You just can’t get that in the digital space. The more our lives get connected and the more digitally-focused and digitally-centered that we become, I think there’s always going to be that opportunity for that relaxed experience where you get away and just sit in your favorite chair and immerse with a topic or a brand that you feel really passionate about. And magazines do that better than any other medium that we have.” Scott Mortimer, Vice President and Group Publisher, Meredith.
Google Develops New Safeguards to Prevent Unauthorized Ad Inventory
Google Display & Video 360 on Tuesday will introduce ways to help prevent advertisers from buying unauthorized web and app ad inventory, and provide better controls through a dashboard that determines where the digital ads will serve up.
Savitz Returns to Barron’s, Swartz Moves to MarketWatch.com
Eric Savitz is returning to Barron’s as associate editor, covering technology from Silicon Valley. Savitz has a long history in tech: He joins Barron’s Group from Roku.
Artsy Names Marina Garcia-Vasquez Editor in Chief
In her new role, Garcia-Vasquez will oversee the day-to-day execution of Arty’s editorial content, guiding its vision in cooperation with the company’s art-and-culture editors and writers and its production and visuals teams.
See Last Week's Video of MPA's Linda Thomas Brooks Presenting at ACT 9
Linda Thomas Brooks President and CEO, The MPA—The Association of Magazine Media speaks to the audience at ACT 9, hitting the crowd with facts and figures that prove the power of magazine media.
Magazine Media 360° Social Media Report Released
MPA–The Association of Magazine Media released the Magazine Media 360° Social Media Report for 1st Quarter 2019 which includes a metric designed to measure audience engagement.