April 30, 2019

Q&A with Meredith's Liz Vaccariello: How Meredith's Parents Magazine Creates Content for Millennial Moms—"Parennials"

“Middle children tend to grow romantic relationships with other middle children. This could be attributed to the high-empathy, low-ego combo many middles exhibit…”

- Brandon Specktor in Reader’s Digest

In this #Hamptons kitchen, #color—in the form of blue, red, white, and gray #stripes painted on the wood floor—anchors a space that’s all about casual family living.

- Traditional Home

 

Bonnier and Meredith on the Value of Awards As Revenue and Engagement Drivers

Magazine branded awards range in scope from giant awards events, galas and ceremonies to print and digital content across platforms. Awards can bring in new readers through engagement, can raise awareness and promote magazine media brands, can increase revenue through ticket sales, sponsorships, affiliate revenue and the like.

 

Q&A with Meredith's Scott Mortimer and Dr. Marty Becker, Founder of Fear Free

“There are obviously a lot of opinions out there as to why you’re seeing several examples of digital brands or brands that aren’t in the magazine space going into the print space. It’s just a different experience, as you well know. It’s a lean-back experience and it’s immersive. You just can’t get that in the digital space. The more our lives get connected and the more digitally-focused and digitally-centered that we become, I think there’s always going to be that opportunity for that relaxed experience where you get away and just sit in your favorite chair and immerse with a topic or a brand that you feel really passionate about. And magazines do that better than any other medium that we have.” Scott Mortimer, Vice President and Group Publisher, Meredith.

 

Google Develops New Safeguards to Prevent Unauthorized Ad Inventory

Google Display & Video 360 on Tuesday will introduce ways to help prevent advertisers from buying unauthorized web and app ad inventory, and provide better controls through a dashboard that determines where the digital ads will serve up.

 

Savitz Returns to Barron’s, Swartz Moves to MarketWatch.com

Eric Savitz is returning to Barron’s as associate editor, covering technology from Silicon Valley. Savitz has a long history in tech: He joins Barron’s Group from Roku.

 

Artsy Names Marina Garcia-Vasquez Editor in Chief

In her new role, Garcia-Vasquez will oversee the day-to-day execution of Arty’s editorial content, guiding its vision in cooperation with the company’s art-and-culture editors and writers and its production and visuals teams.

 

See Last Week's Video of MPA's Linda Thomas Brooks Presenting at ACT 9

Linda Thomas Brooks President and CEO, The MPA—The Association of Magazine Media speaks to the audience at ACT 9, hitting the crowd with facts and figures that prove the power of magazine media.

 

Magazine Media 360° Social Media Report Released

MPA–The Association of Magazine Media released the Magazine Media 360° Social Media Report for 1st Quarter 2019 which includes a metric designed to measure audience engagement.

 

 

Washington Post's Arc Publishing Eyes $100 Million in Sales

The software-as-a-service platform may grow into a $100 million business that would bolster the company's bottom line.

 

New York Times Gets into Festivals, Derides "Content" at NewFronts

As A.G. Sulzberger sees it, “content” is little more than “a useful word for junk.”

 

80 Million Households' Data Exposed in New Breach

Security researchers discovered a database with detailed information about 80 million U.S. households -- including names, ages, marital status, precise geolocation data, and income brackets of household members -- on a site that didn't require a password to access.

 

Luminary’s Rough Launch Continues As Another High-Profile Podcast Asks to Be Removed from Its App

The Joe Rogan Experience is the latest show to opt out of populating the top of the paid podcast app’s conversion funnel.

 

IMAG 2019

Thank You to Today’s Featured IMAG Conference Sponsor Second Street

For over a decade, Second Street has been the leading provider of private-label online promotions platforms and partner success services for media companies and brands that want to generate revenue, increase website traffic and build a database of loyal consumers. Based in St. Louis, our software solutions and partner support enable companies to maximize customer engagement and convert website visits into revenue contests, sweepstakes, polls, email, and photo e-commerce and publishing programs. Visit secondstreet.com.

IMAG SPONSORED BY

 

May 8-9 | 

 

JOE BROWN NAMED VP, EDITORIAL DIRECTOR, NY, BONNIER MEDIA

 

SOUTHERN LIVING ANNOUNCES 2019 IDEA HOUSE TO BE LOCATED IN AMELIA ISLAND, FLORIDA

 

THE ATLANTIC ANNOUNCES THE EXPANSION OF “OUR TOWNS,” JAMES AND DEBORAH FALLOWS’S 100,000 MILE JOURNEY INTO THE HEART OF AMERICA

 

TRUSTED MEDIA BRANDS NAMES RONAK PATEL SVP, MARKETING & LORA GIER VP, SALES

 

THE NEW REPUBLIC CONTINUES EXPANSION WITH EDITORIAL HIRES

 

VIEW ALL MEMBER PRESS RELEASES

 

Assistant Editor, Healthcare & Science at Forbes | Forbes | Jersey City