See Last Week's Video of MPA's Linda Thomas Brooks Presenting at ACT 9
Linda Thomas Brooks President and CEO, The MPA—The Association of Magazine Media speaks to the audience at ACT 9, hitting the crowd with facts and figures that prove the power of magazine media.
Stephen Orr of Better Homes & Gardens: Brand and Its Marketing Challenges
Orr spoke about the importance of brand to a publication, and the importance of maintaining brand integrity while embracing the marketing opportunities offered in our changing media landscape.
Q&A with Blake Pollard of eMagazines
"Our solutions empower MPA members to sell more subscriptions (print/digital/combo) while at the same time creating a better digital reading experience that is optimized for mobile reading."
ABG’s Plan for Sports Illustrated Would Be Licensing Focused
The company is among the frontrunners to buy the magazine for a reported $110 million.
National Geographic Launching Antarctica VR Experience
National Geographic partnered with Oculus and Force Field to create the VR experience, which intends to provide virtual explorers with a mission to find a lost penguin colony in the frozen wilderness.
Town & Country’s New Editor Has Some Page Six Flair
Ben Widdicombe is the newest name on the Hearst masthead — the columnist has joined Town & Country magazine as a contributing editor.
David Haskell Has One of the Hardest Jobs in Media: Replacing a Beloved Magazine Editor
Haskell took up the reins of New York Magazine this year after its 15-year editor Adam Moss stepped away.
Former Allure Publisher Agnes Chapski Named Publisher of InStyle
"Former Allure publisher Agnes Chapski has been tapped to replace Laura Frerer-Schmidt as publisher of InStyle — making her the fashion mag’s sixth top revenue driver in four years" write Keith Kelly and Alexandra Steigrad.
FIPP Insider NYC: Last Chance to Join
FIPP Insider is a half-day program aimed at media and media-tech professionals. Join FIPP in New York City on Wednesday 1 May 2019. Network with peers and learn from expert speakers sharing insights, case studies and best practice.
Magazine Media 360° Social Media Report Released
MPA–The Association of Magazine Media released the Magazine Media 360° Social Media Report for 1st Quarter 2019 which includes a metric designed to measure audience engagement.