See Video of MPA's Linda Thomas Brooks Presenting at ACT 9
Linda Thomas Brooks President and CEO, The MPA—The Association of Magazine Media speaks to the audience at ACT 9, hitting the crowd with facts and figures that prove the power of magazine media.
Southern Living Partners with Sponsors, Builds 2019 Idea Home
"The house will be featured in the magazine’s August issue. It has a team of pros overseeing its construction, including the magazine’s former style director turned head of Heather Chadduck Interiors & Textiles, Heather Chadduck Hillegas, who is managing the design." reports Melynda Fuller.
TIME Magazine's Digital Workers Want to Join Union
Magazine staff yesterday notified management they want to join the NewsGuild of New York, a local chapter of the Communications Workers of America, which represents 3,000 newsroom workers, according to its website.
"He Understands the Platform:" Snap’s First Chief Marketing Officer Has a Track Record for Success on Snapchat
Kenny Mitchell led Gatorade’s dunk AR lens during the 2016 Super Bowl and AR game during the 2016 U.S. Open.
FIPP Insider NYC: Last Chance to Join
FIPP Insider is a half-day program aimed at media and media-tech professionals. Join FIPP in New York City on Wednesday 1 May 2019. Network with peers and learn from expert speakers sharing insights, case studies and best practice.
Magazine Media 360° Social Media Report Released
MPA–The Association of Magazine Media released the Magazine Media 360° Social Media Report for 1st Quarter 2019 which includes a metric designed to measure audience engagement.
How Dennis Publishing’s Affiliate Business Boosts Its Ads Performance
Across the magazine publisher’s portfolio, which includes titles like The Week and Men’s Fitness, affiliate revenue grew 72% in 2018. On Dennis’ main product-review site, Expert Reviews, affiliate revenue grew 83% during the same year and now accounts for 70% of the title’s revenue, up from virtually nothing three years ago, according to the publisher.
To Grow Paid Subscribers to 200K, Swiss Publisher Bets on eMail Newsletters
Neue Zürcher Zeitung (NZZ), a 200-year-old Swiss news publisher, is betting big on newsletters to drive paid subscriptions. It has seen considerable success with niche newsletters, achieving significantly higher than average email open rates, and has effectively used reader data to increase conversions by 80%.
From Duopoly to Trilogy: Why Is Amazon Not Taken More Seriously?
Sean Hargrave writes "There seem to be a lot of headlines saying that although Amazon is coming, the duopoly have nothing much to worry about. I'm not so sure."