April 24, 2019

Hearst’s Mike Smith Explains WTF Is Programmatic Advertising

“I never shot anybody, but I know how to use a gun and a hand grenade.”

- Dr. Ruth in People

#Bibliophiles will love our picks for the 12 most beautiful #libraries in the US.

- WhereTraveler

 

Why Digital Wants to Be Tangible

Catherine Saraniti SVP of Media Sales at MRI-Simmons has a new blog and is writing about "The romance between digital brands and print magazines" in one of the latest entries...

 

Bon Appetit Premieres Making Perfect for OTT Channel

Bon Appétit premiered a new show today for its YouTube and over-the-top streaming channels, featuring the full test kitchen team coming together for the first time to make a perfect dish. The new show, called “Making Perfect,” debuted at noon today with six episodes on its streaming OTT channel for Roku, Apple TV, Amazon Fire TV and Android TV.

 

Jennifer Garner Graces Cover of People’s Annual "Beautiful Issue"

Jennifer Garner graces the front of this year’s “Beautiful Issue” of People magazine with a cover story that cheers the way she balances Hollywood, business and motherhood.

 

Where's Ubiquitous Travel Magazines Get a Revamp and a New Name

Morris Media Network is revamping its 83-year-old flagship travel brand, the ubiquitous Where Magazine, with a new portable digest size and a new name, WhereTraveler.

 

With New Leadership, Questex Rethinks Its Path to Success

By streamlining its verticals and focusing on collaboration, CEO Paul Miller explains how the company broke out of its silos and accelerated growth.

 

 

The 4 Ways Print Publications Can Reinvigorate Their Offerings

"Much has been said about publishers such as The New York Times and Scribd bundling their subscription services together. But this can go further, both in the breadth of publisher-to-publisher partnerships we see and, frankly, in expanding bundles beyond just publications." writes Janet Levine.

 

Trade Print Dollars for Digital Lincolns by Rethinking Ad Value and Engagement

For the past decade, or more, we have listened to so many media executives say, “I can’t afford to trade print dollars for digital dimes.” And that sentiment, my friends, is why traditional media companies are going out of business.

 

Warren Buffett Thinks Newspapers Are "Toast." Here's Why

In a long-ranging interview with Yahoo Finance, which will stream the annual Berkshire Hathaway shareholder meeting at the beginning of May, Buffett said the newspaper industry gradually transitioned from “monopoly to franchise to competitive to toast”, largely because of declining advertising sales.

Axios Hires Emily Allen to Lead Branded Content Studio

The new senior vice president, branded studios, reflects an expansion of the unit's charge, including increasing staff to 16.

 

IMAG 2019

Thank You to Today’s Featured IMAG Conference Sponsor Piano

Piano is a digital content monetization and audience intelligence platform for media companies and premium content producers. The company's award-winning, high-performance platform includes a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer), and a user management system (Piano ID) that serve as a comprehensive product suite for media businesses across digital platforms. Piano clients include Business Insider, Bloomberg, Oath, Gatehouse Media, The Economist, Hearst, Bonnier, Digiday, Postmedia Network, Condé Nast, Grupo Abril, Funke Mediengruppe, The Ladders, Stitcher, and over 1,300 other media brands.

IMAG SPONSORED BY

 

May 8-9 | 

 

TRUSTED MEDIA BRANDS NAMES RONAK PATEL SVP, MARKETING & LORA GIER VP, SALES

 

THE NEW REPUBLIC CONTINUES EXPANSION WITH EDITORIAL HIRES

 

DEANNA BROWN NAMED PRESIDENT OF BILLBOARD-HOLLYWOOD REPORTER MEDIA GROUP

 

SAVANNAH GUTHRIE GRACES THE MAY COVER OF HEALTH MAGAZINE

 

KALMBACH MEDIA TO HOST ANNUAL BEAD&BUTTON SHOW AND EXPO

 

MEREDITH’S FOOD & WINE ANNOUNCES THE BEST NEW CHEFS IN AMERICA 2019

 

JANE LARKWORTHY JOINS THE CUT AS BEAUTY EDITOR-AT-LARGE

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Assistant Editor, Healthcare & Science at Forbes | Forbes | Jersey City

 

 

 

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