April 23, 2019

Programmatic Direct

“She follows along, but she doesn’t do baby talk. When people talk baby talk, she gives shady-baby looks."

- Gabrielle Union in Parents

Weighted blankets are all the rage. But the sustainability of your blanket may keep you up at night.

- Fast Company

 

See 11 Winners from Good Housekeeping’s Beauty Awards

Good Housekeeping beauty director April Franzino stops by TODAY to share a look at the top-notch hair, skin and makeup products awarded in the magazine’s 2019 Beauty Awards issue.

 

O, The Oprah Magazine Creative Director Adam Glassman Gives a Look at His Home

“I’m finally taking my own advice,” he says. “I’m not going to tell people to pare down their closets and then be a hoarder myself.”

 

Vanity Fair Keeps Evolving With Collier Schorr as New Contributor

“In my mind, Vanity Fair has always used fame to draw people in to look at other things,” Schorr said. “What’s interesting to me and probably Radhika is how do you use your access to people, that big audience, and inform them?"

 

The New Yorker Redacts Itself

In a bonus daily cartoon, The New Yorker redacts itself like the Mueller report.

 

Hearst To Launch Titles In China

After seeing a positive response to its digital version last year, ElleMen Fresh, a Hearst China property, will publish print issues of the magazine, featuring an emphasis on young talent from the entertainment and fashion industries.

 

The Best Cocktail Party Icebreakers Are Vintage Magazines

Christopher Barnard: The magazines are ideal icebreakers, conjuring just enough excitement to get people talking at the start of an evening, something I’ve rarely seen coffee-table books do.

 

Nativo, MNI Targeted Media Partner To Expand Branded Content For Advertisers

Nativo, a branded content ad tech platform, is partnering with MNI Targeted Media, the media planning-buying services and digital solutions company owned by Meredith Corp., to expand branded content offerings to the regional and local advertisers MNI works with.

 

Q&A with Blake Pollard of eMagazines

"Our solutions empower MPA members to sell more subscriptions (print/digital/combo) while at the same time creating a better digital reading experience that is optimized for mobile reading."

 

How Publishers are using TikTok, the Latest Hot App

Users are heavily engaged with the app, spending 46 minutes per day on average. While TikTok doesn’t have a way for publishers to directly monetize on the app, such as through sharing ad revenue, some publishers are still choosing to experiment.

 

Mobile Apps are Making a Comeback and Publishers Better be Ready

Mobile app inventory for publishers could become an even more critical component of a wholistic digital ad strategy as industry concerns around data privacy escalate and tech giants clamp down on tracking and personalization in browser environments

 

High-End Gyms are Becoming Publishers

Equinox's decade-old magazine, Furthermore, is a full-fledged media business, with clients including American Express, La Mer and Sleep Number, all of which are sponsoring series and buying ads.

 

Magazine Media 360° Social Media Report Released

MPA–The Association of Magazine Media released the Magazine Media 360° Social Media Report for 1st Quarter 2019 which includes a metric designed to measure audience engagement.

IMAG 2019

Thank You to Today’s Featured IMAG Conference Sponsor MRI-Simmons

MRI-Simmons combines the assets and expertise of two of the leading consumer insights providers in the US. Together, they will offer agency, media, and advertiser clients the best in research and technology with the highest quality data, the strongest strategic partnerships, the most innovative digital platforms, and intuitive, easy-to-use visual reporting.

IMAG SPONSORED BY

 

May 8-9 | 

 

THE NEW REPUBLIC CONTINUES EXPANSION WITH EDITORIAL HIRES

 

DEANNA BROWN NAMED PRESIDENT OF BILLBOARD-HOLLYWOOD REPORTER MEDIA GROUP

 

SAVANNAH GUTHRIE GRACES THE MAY COVER OF HEALTH MAGAZINE

 

KALMBACH MEDIA TO HOST ANNUAL BEAD&BUTTON SHOW AND EXPO

 

MEREDITH’S FOOD & WINE ANNOUNCES THE BEST NEW CHEFS IN AMERICA 2019

 

JANE LARKWORTHY JOINS THE CUT AS BEAUTY EDITOR-AT-LARGE

 

 

VIEW ALL MEMBER PRESS RELEASES

 

Assistant Editor, Healthcare & Science at Forbes | Forbes | Jersey City

 

 

 

facebook
twitter
linkedin
instagram

MPA – The Association of Magazine Media

757 Third Avenue, 11th Floor

New York, NY 10017

212-872-3700

 

Unsubscribe

Higher Logic