The Best Cocktail Party Icebreakers Are Vintage Magazines
Christopher Barnard: The magazines are ideal icebreakers, conjuring just enough excitement to get people talking at the start of an evening, something I’ve rarely seen coffee-table books do.
Nativo, MNI Targeted Media Partner To Expand Branded Content For Advertisers
Nativo, a branded content ad tech platform, is partnering with MNI Targeted Media, the media planning-buying services and digital solutions company owned by Meredith Corp., to expand branded content offerings to the regional and local advertisers MNI works with.
Q&A with Blake Pollard of eMagazines
"Our solutions empower MPA members to sell more subscriptions (print/digital/combo) while at the same time creating a better digital reading experience that is optimized for mobile reading."
How Publishers are using TikTok, the Latest Hot App
Users are heavily engaged with the app, spending 46 minutes per day on average. While TikTok doesn’t have a way for publishers to directly monetize on the app, such as through sharing ad revenue, some publishers are still choosing to experiment.
Mobile Apps are Making a Comeback and Publishers Better be Ready
Mobile app inventory for publishers could become an even more critical component of a wholistic digital ad strategy as industry concerns around data privacy escalate and tech giants clamp down on tracking and personalization in browser environments
High-End Gyms are Becoming Publishers
Equinox's decade-old magazine, Furthermore, is a full-fledged media business, with clients including American Express, La Mer and Sleep Number, all of which are sponsoring series and buying ads.
Magazine Media 360° Social Media Report Released
MPA–The Association of Magazine Media released the Magazine Media 360° Social Media Report for 1st Quarter 2019 which includes a metric designed to measure audience engagement.