3 Reasons Why Fashion Brands Still Advertise in Print
"Brands are still finding reasons to buy ads in magazines, even as digital rivals like Instagram transform the fashion industry, as Business of Fashion columnist Amy Odell explains in a recent post." -writes Rob Williams.
Conde Nast Now Has 28 Shows on Snapchat, with Plans for More
“Our audience is primarily a younger consumer. We have a shelf life of our reader, so we’re always after the younger audience. Snapchat probably more so than any other brand in the building makes sense for us,” said Carrie Marks, associate director of audience development & social media at Teen Vogue.
TIME Magazine Taps New Crop of Editors
It's been a week since TIME officially became an independent publisher, and there are already new editors and even cash bonuses.
MotorTrend and BBC Team up for New "Top Gear" Series As Part of Larger Streaming Video Deal
MotorTrend and BBC Studios will co-produce a new American version of “Top Gear,” which will be available exclusively on MotorTrend’s subscription video app. The app, which has now crossed 300,000 subscribers, will also be the home to more than 200 episodes — seasons 2 to 25, plus special episodes — of the U.K. show, as well as future seasons produced by BBC.
Cosmopolitan's Farrah Storr Moves to Sister Magazine ELLE UK
Magazine publisher Hearst UK has appointed Farrah Storr as ELLE UK's new editor in chief, replacing former editor Anne-Marie Curtis.
Publishing to Apple News+ with WoodWing
WoodWing makes publishing to Apple News+ simple by handling all the details. Their Digital Services Group styles publishers’ content in Apple News Format (ANF) using Inception, a cloud-based WYSIWYG digital editor.