TIME Expands Deeper Into Events Under New Owners with Daylong T100 Summit Before the Annual Gala
The brand’s tentpole designation, where it selects the 100 most influential people of the year and honors them at a corresponding gala, will be expanded into a daylong summit this year, dubbed the T100 Summit.
TIME Expands Time 100 List Into Leadership Summit
Time 100, which is in its 16th year, holds an annual gala to bring those on the list together; it also hosts other live events around the franchise. Last year, Time partnered with WeWork to host a series of fireside chats with Time 100 alumni at WeWork spaces around the country.
Q&A with Luckbox Magazine's Jeff Joseph, Publisher and Editorial Director
“Ultimately, we have one objective; we did a lot of surveying of our audiences in the past, because that’s the only way you really measure if you’re engaging, and if your unique content proposition is resonating with your audience. So we measure that a lot, frequently, in the form of surveys with our audience. And the survey criteria that we’ve had in our prior financial publications that we aspire to achieve is that in the past, within sixty percent of our audience never threw out their print editions, ever. They kept them as a permanent library. That specific metric of engagement really drives us and motivates us. It means that we are providing a library of resource to our audience that they go back to and refer to over and over again. That means that they like the look and feel and texture, and the magazine is aspirational to them. And that it provides a value beyond the first read.” Jeff Joseph, publisher and editorial director.
Q&A with MJ Lifestyle Magazine's Jennifer Skøg, Founder, Editor and Chief Creative
“I am a photographer by trade, so I have been a fan of print for almost my entire life. If it’s stuck in a computer it’s not going to be seen; we have so many files that are just stuck in the Worldwide Web, but not necessarily something beautiful that you can touch and feel and experience. And so because of my background with fine art and high-end photography, that gave me one option for my magazine, and that was to be finely printed on ecofriendly paper. I believe that imagery often teaches people things; people feel things from imagery sometimes more than reading. So for me, imagery was a big part of getting people to understand and educate themselves on the benefits of cannabis.” Jennifer Skøg, MJ Lifestyle Magazine, founder, editor, creative chief.
Germany’s Achtung Magazine Isn’t Afraid of the Dark
The title has done a series of fashion shoots, at night, in German cities struck by violence.
Magazine Nostalgia Goes Digital
"When we set out to research online magazines, we were surprised and delighted to discover how many of the all-time great periodicals have a generous gallery of back issues and cover photos, and in many cases, they are free to peruse.—What also amazed us was that all six of these magazines were founded in the 1800s."