Lillian Yim Named Executive Director, ShopBazaar, Harper's Bazaar's Ecommerce Division
"Working closely with Jade Frampton, the site’s editorial director, Yim will manage content, sales and marketing and oversee all strategic decisions that correspond to revenue growth at the site." writes Melynda Fuller.
Folio:'s People on the Move Recap: New York Mag Elevates Noreen Malone and Genevieve Smith
Among the moves this week in magazine media—Newsweek taps its first editorial director, Politico's editor-in-chief steps down, Bonnier and The Atlantic name new hires and more.
Study: U.S. Consumers Are Limiting Digital Activities
Nearly half of U.S. consumers (45%) have taken steps in the past year to shrink their digital footprint. The major reason: A lack of trust that businesses holding their personal data will protect their privacy.
David Pilcher: The Looming Flatline of Online Consumption
“There’s a saturation point, definitely,” said WIRED’s former editor in chief Scott Dadich. “The personal outlook of how many phone minutes I spend per day has increased past the point of my liking, for sure. E-mail drives so much of that. I think there are practical limits to how much we can take on. That will take shape in discarding certain platforms or moving deeper behaviors to others...”
"Social Used to Be 30 Percent. Now It’s 10 Percent:" Candid Thoughts of Publishers
“Is anyone else seeing a soft [first quarter] in the programmatic marketplace? Last year, we had a strong Q1 and Q2, and then in Q3 and Q4 it just fell off a cliff — from a fill perspective. And I don’t want to pull prices down to chase fill. But it’s been a soft quarter”
Why eCommerce Remains Crucial in Driving Growth
Accenture's Angelo D’Imporzano writes "Just one in five of those surveyed said they have commercial models in place with digital retailers to manage pricing, promotions and distribution. Similarly, low numbers said they have the right culture to foster collaboration and the right processes to deliver digital ecommerce content at scale."