The Association of Magazine Media

Staci Hallmon

Vice President and Brand Sales Director

Essence

Staci Hallmon serves as Vice-President and Brand Sales Director for Essence. In this role, she oversees its sales team responsible for generating revenue for the brand across platforms.

Hallmon has significantly increased Essence’s revenues and built strategic, growth-focused teams since joining the brand in 2006. She has served in various sales roles, most recently as National Director of Live Event Sponsorships. She has been an invaluable contributor to the direction of Essence’s brand experiences and in enhancing its Live Events experiences such as the Essence Festival—which today stands as the nation's definitive African-American live cultural experience. Her contributions have also been critical in maximizing sponsorship revenue. Under her stewardship, the annual Festival—which attracts on average a half million people to New Orleans every Fourth of July weekend—has sustained and developed global marketing partnerships with Coca-Cola, Ford, Verizon, State Farm, McDonald’s and Wal-Mart to name a few. Hallmon has also successfully launched programming initiatives aligned with the Beauty, Style and Entertainment categories to create new revenue-generating opportunities for the Festival. In addition, working closely with the brand’s sales team, she has helped to bolster print and digital media revenue. She has effectively integrated programs across all Essence platforms, brought innovation to the annual Essence Festival Sponsor Summit experience and successfully spearheaded Essence’s first-ever national retail program with Wal-Mart tied to sponsors and talent promotions. Her role also allowed her to advise on the international expansion of the Essence Festival with the launch of Essence Festival Durban and to consult with People en Español on their growing sponsorship platforms.

She joined Time Inc. in 2001 as an Executive Coordinator, and then later moved to Essence to serve as Promotions Manager. She continued to move up the ranks at the venerable brand to her present role.

Hallmon’s passion, creativity and dedication to Essence are only matched by her commitment to excellence, achieving top quality results, and making sure everyone wins. In her spare time, she mentors and volunteers at various youth and women’s empowerment programs, as well as start-ups.

Hallmon studied Theater at Spelman College and brings her creative passion to her leadership approach. She resides in New Jersey with her family.