The Association of Magazine Media

Risa Becker

Senior Vice President, Research Operations

GfK MRI

Risa Becker joined GfK MRI in 1999 and was promoted to senior vice president of research operations in 2012. She is responsible for the day-to-day execution of GfK MRI’s national syndicated media and product study, as well as its recontact studies. Becker has coauthored papers on title confusion, magazine audience accumulation and digital reading that have been presented at the Print and Digital Research Forum. She received her B.A. from the State University of New York at Binghamton and her J.D. from American University, Washington College of Law.  She is a member of the Market Research Council and the American Association for Public Opinion Outreach (AAPOR).