Bill Moult and Jim Spaeth, founding partners of Sequent Partners, present “When Advertising Works,” a study on which they collaborated with Yankelovich.  This study, which collected data via 45-minute internet interviews with 1,500 U.S. adults, provides a recipe for advertising success in magazines as well as every other major media platform, including many forms of digital.  Learn how marketers can use magazines to their advantage in:

• Optimizing ad placement to match types of media or types of content that are best suited to the advertising
• Discovering which users of a particular medium are the ones most likely to respond to and notice advertising
• Creating ads that are optimally designed for the media in which they’ll be viewed