Magazine Publishers of America
Two experts in the field of digital measurement discuss the measurement techniques used in syndicated online measurement. Why are the results so different from each other and from the census-based measurements from sites and data analytics applications? They also review the new IAB digital measurement standards, and discuss some highly charged issues like cookie deletion and click fraud and the potential impact they have on digital magazine measurement.
This special Research Committee program is geared to provide some pointers to help you survive in the current environment and provide some tactics and strategies which will help to prove the value of your research efforts to corporate decision makers.
PointLogic data presenting data from their new M3 Automotive study, which combines syndicated market research with ROI modeling. Read more
