Magazine Publishers of America

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Updated Category-Specific Fact Sheets

November 9, 2009

These fact sheets show how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel.

The Twenty Tweetable Truths About Magazines

Tweet and reTweet: 20 facts that showcase magazine vitality, 140 characters or less. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more

New White Paper Released - Consumers Value Magazines in their Media Mix

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

2009/10 Magazine Handbook Released

The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more

Magazines Deliver Most Ad Value per Minute

Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more

Issues in Syndicated Online Measurement

Two experts in the field of digital measurement discuss the measurement techniques used in syndicated online measurement. Read more

Proving the Value of Your Research Efforts to Senior Management

You need to be able to demonstrate the link between what your department is producing and your company’s marketing and sales goals. Read more

Digital Audience Measurement Research: An Update

Jim DeMarco of Time Inc. offers a perspective on the online syndicated research landscape as it exists today. Read more

Online Metrics Data

R.J. Katz of Forbes.Com looks at three different types of measurement—traffic, composition and reach. Read more