MPA - The Association of Magazine Media (formerly Magazine Publishers of America)

20 Tweetable Truths about Magazine Media 2012

April 24, 2012

Tweet and reTweet: 20 facts that showcase magazine media vitality, 140 characters or less.

The Mobile Magazine Reader - A Custom Study of Magazine App Users

This is the first study to look exclusively at tablet and e-reader owners who consume digital magazines. Read more

Magazine Media Factbook

Check out the new Factbook with an expanded Digital section as well as the latest on Readership, Reach and Engagement. The Factbook also now has a searchable microsite as well as an app. Read more

Marketing Mix Modeling

A new MPA white paper examines how current marketing mix model inputs may be misrepresenting the impact of magazines in the media mix. Read more

Updated Category-Specific Fact Sheets

Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

White Paper Released - Consumers Value Magazines in their Media Mix

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

Why Investing in Web and Video Analytics Levels the Playing Field

Tremor Media shared detail on one of many case studies across media Read more

Social Media Analysis Platforms

Dannielle Kawamoto from eMarketer provided the set up identifying the trends companies need to be aware of in effectively marketing their brands socially. Wayne St. Amand and AJ LeGaye from Crimson Hexagon presented an overview of social media analysis and how it can be used to better understand consumer attitudes, behaviors, and purchase decisions related to your brand. Read more

Tablet Metrics and Consumer Engagement — What Matters and Why

Conde Nast and Adobe presented on tablet metrics and consumer engagement — what matters and why. Read more

Using Attitudinal Analytics to Drive Editorial Insights and Advertising Dollars

ForeSee Results presented how Attitudinal Analytics complements and extends existing modes of research to drive audience engagement, customer satisfaction... Read more