Magazine Publishers of America

Thanks to our Advertisers

2009/10 Magazine Handbook Released

June 15, 2009

The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry.

New PPT Slides reinforce Magazines Show Strength in Tough Times

These slides support both the 6/22 issue of Behind the Numbers and our newly released White Paper: “Consumers still value magazines in their media mix. Read more

New White Paper Released

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

Magazines Deliver Most Ad Value per Minute

Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more

New and Updated Category-Specific Fact Sheets

New & Updated! Fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more

Just released Ad Impact Piece Focuses on Results

New! Blows apart any concerns your decision-makers may have about advertising in magazines with six ways magazines are key in meeting ad goals. Read more

Digital Audience Measurement Research: An Update

Jim DeMarco of Time Inc. offers a perspective on the online syndicated research landscape as it exists today. Read more

Online Metrics Data

R.J. Katz of Forbes.Com looks at three different types of measurement—traffic, composition and reach. Read more

Quantcast Presentation

Adam Gerber, Chief Marketing Officer, Quantcast, explains how this Internet rating service is providing an alternative way to measure Web traffic Read more

Automotive Ad Spending vs Media Influence

Newly released analysis comparing what media consumers say influence them to purchase a car versus the media allocation of advertising dollars. Read more