The Association of Magazine Media

Wednesday, November 7, 2018

MRI: Autoweek and Veranda Edge Royals Among May’s Top-Performing Print Magazines
Enthusiast and shelter magazine issues attracted the highest relative audiences for the month, per new data from MRI: The Veranda issue’s audience was 1,475,000, according to MRI, more than tripling the magazine’s 460,000 rate base.
Social Media Growth Is over in the U.S. - Which Is Its Most Valuable Market
"Facebook, Twitter and Snapchat are no longer adding new users in the United States. Facebook's daily user base has been the same for the past three quarters. Twitter and Snapchat have both lost users in the U.S. or North America, respectively, in back-to-back quarters."
More on Departures Team Up with Audi for First Print User-Activated Ad
The ad, which appears in the November/December issue, features the new Audi model accompanied by organic light-emitting diode (OLED) taillights activated by a faux key fob provided for the reader. The taillights demonstrate the lighting accompanying the Audi A8 as the reader locks and unlocks the “car,” via the key fob.
More on Conde Nast Integrates More of US and international Arm
Lucia Moses writes "Condé Nast this week formed a new creative agency that sells advertisers nontraditional ad services like events and influencer marketing and on a global scale. Back in the summer, the company merged its U.S. and U.K. editorial teams for Condé Nast Traveler; and changed its leadership structure to reflect collaboration between its U.S. and international product and tech teams."
Simone Marchetti Appointed Vanity Fair Italia Editor in Chief
The fashion journalist, a former L’Espresso Group employee, will join the title in December: The appointment was revealed by Condé Nast Italia chief executive officer Fedele Usai, who said “Simone [Marchetti] has the talent, the competence, the curiosity and the boldness required to lead a brand such as Vanity Fair.”
The Uplifting Story Behind This Viral Marathon Photo: Why One Dad Crossed the Finish Line Carrying His Infant Son.
"Earlier this year, on March 12, my wife gave birth to our son, Wyatt. He was born with Down syndrome. I wanted a way to honor him and everyone else affected by the syndrome. So I decided to run New York in his honor, to raise funds for others with the same circumstances."
TIME’s New Owners Plan to Leave Lower Manhattan Offices
Internet billionaire Marc Benioff and wife Lynne purchased the magazine assets from Meredith for $190 million in a deal that closed last week. Marc Benioff is the founder of Salesforce.com.
How Eva Chen Went from Pre-Med Student to Director of Fashion Partnerships at Instagram
Twitter and Instagram each created more places Chen could share the things she was seeing as a beauty editor, and then as editor-in-chief of Lucky, with people like me who wanted a look inside the industry; more importantly, she sees her online presence as a natural extension of her own personality.
High Times Extends Crowdfunding Effort for Another Month
The company is trying to raise enough money to gets its shares listed on a public stock exchange. The offer was extended until Nov. 30. Previously, it was set to expire on Oct. 31.
WPP Freezes Hiring Until Early 2019 As Growth Falters
Joe Mayes and Aaron Kirchfeld report "The world’s largest advertising company, WPP Plc, has ordered managers to cancel all hiring until early 2019 while new Chief Executive Officer Mark Read grapples with a slowdown in business, according to people with knowledge of the matter."
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
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