The Association of Magazine Media

Monday, November 5, 2018

MPA Next Visits YouTube
YouTube is the biggest video platform in the world with 1 billion hours watched every single day and 1.9 billion users logged in and watching every month. Join MPA’s young professionals group on 11/28 as we tour the YouTube Space New York and learn best practices to reach new viewers and drive revenue.
Edward Felsenthal Named Chief Executive of TIME Magazine
Jeffrey Trachtenberg reports - Felsenthal will continue as editor in chief of TIME: “We are thrilled Edward will continue his outstanding leadership of Time,” said the Benioffs, co-chairs of Time, in a statement. “Under Edward’s leadership, the Time team has achieved strong profitability, created new products and now reaches the largest audience in its history, 100 million people around the world.”
Condé Nast Expanding Branding Agency Under New Director
The magazine publisher tapped an agency veteran to lead a broader branding agency, which will absorb 23 Stories: John Deschner is now managing director of Condé’s CNX group, the area that will now oversee all advertising and branding work for outside clients. (See the official release below.)
Facebook Blames Malicious Browser Extensions for Latest Privacy Breach
Hackers claim to have compromised 120 million Facebook accounts, although cybersecurity firm Digital Shadows suggests the figure is closer to 81,000, the BBC first reported on Friday.
Media Needs to Establish Clear Boundaries Between Editorial and Sponsored Content
The lines have blurred, leading to reader frustration: Mark Tungate writes "With the coming of the digital era, the line blurred to the point of invisibility: first bloggers, and then influencers, regularly accepted gifts from brands, reviewed them or posed for pictures featuring them and often forgot to mention that their post was essentially an ad. Even the audience grew numb to the difference."
Ethics Emerges As Industry Issue, Methods for Enabling It Vary
Ethics may vie with "transparency" as the word of the year for the ad industry, according to findings of new research conducted by industry researcher Advertiser Perceptions for Research Intelligencer. The study, which asked a representative sample of advertisers and ad agency executives a series of questions about the responsibility the industry has for the impact it has on society...
Hearst Partner Kobalt Jumps Into the Label Game with AWAL
Kobalt is just one of many companies now jumping into the label game as streaming revenue rises. Intensifying the competition, Spotify has started inviting artists to ditch these very label-service providers and upload their music straight onto its fast-expanding platform. (Spotify’s new deal with DistroKid will soon allow artists to use Spotify to place their music directly on other platforms, too.)
The Atlantic Names Top Print Editors
As The Atlantic continues the expansion of its editorial teams, the publication announced two internal promotions. Effective immediately, longtime deputy editor Don Peck will move into the position of top print editor and features editor Denise Wills will become the outlet’s deputy editor.
New York Media Taps New Head of Sales
David Spiegel is joining New York Media after serving as Chief Revenue Officer at start-up Inverse: Spiegel will work across New York Media’s New York magazine, Intelligencer, Vulture, The Cut, The Strategist and Grub Street brands; Reports Sara Guaglione.
Q&A with BizBash Founder and CEO David Adler
“I love what we do as publishers. I think it’s the most exciting thing that you can do in the world because you are the mayor of the niche in a sense.” BizBash Founder and CEO David Adler.
Why CJR took over a Newsstand in Midtown Manhattan Last Week
"The fact that most people now get their news primarily through social media means that too often, news consumers lump real news in with everything else. Our goal is to show the cost of that inattention, in terms of the kind of information we are consuming, its effect on real journalism, and even its potential for violence."
FIPP London Is Happening on the 12th of December!
Not only will this event combine a select group of world-class speakers from the local region and across the globe, sharing their knowledge and insight, it will also celebrate the greatest talent in our industry, combining the FIPP Rising Stars in Media and FIPP Insight Awards. Delegates are invited to stay for the entire programme or can select to attend either the Insider programme or the Awards individually. The events are free to attend however each delegate will need to be confirmed and registered.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
November 28, 2018
YouTube Space New York
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street