The Association of Magazine Media

Wednesday, October 31, 2018

Listen: How the World’s Largest Magazine Company Approaches Video Content
A far-ranging in depth conversation with Jon Werther president of Meredith National Media Group "With its acquisition of Time Inc. earlier this year, Meredith Corp. is home to more iconic magazine titles than ever, from PEOPLE to Better Homes & Gardens and from Allreceipes to The Magnolia Journal."
Integrating a $2.8 Billion Acquisition: President Jon Werther Charts Meredith’s Future
"What’s it like to integrate a $2.8 billion acquisition? After closing its purchase of Time Inc. almost nine months ago, Meredith National Media President Jon Werther is in good spirits about how the deal has deepened and broadened its coverage for female audiences. “When it comes to women and understanding their intent – what they’re looking to achieve on a daily basis and their dreams – no one understands that better than we do,” Werther said." -Sarah Suis reporting.
Get Your Misinformation Here! CJR Opens "Fake Newsstand" in NYC
"In New York City's Bryant Park, 9-to-5ers, tourists and other passersby might notice that the magazines at the newsstand on the corner of 42nd Street and 6th Avenue look a bit different. Instead of Time, The Economist, The New York Times, The Wall Street Journal and People, they'll see titles like The Informationalist, The Manhattan Daily, Hussle and The Weekly Journal. While the covers closely mimic the design of more familiar publications, the subject matter seems pulled from Facebook feeds and Twitter streams, with headlines like "Toddler Fightclub," "Texas Now Recognized as Mexican State," "GOP Train Crash was a 'Deep State Assassination Attempt.""
Chrissy Teigen Lands on Women of the Year Glamour Cover with Viola Davis and Janelle Monae
Chrissy Teigen has been unveiled as one of 2018's Glamour Women Of The Year honorees. The magazine released five different covers revealing the 2018 recipients on Tuesday. Chrissy, 32, has been named The Influencer for her relatability, candor, and generosity.
O, The Oprah Magazine Receives the Skin Cancer Foundation's 2018 Media Award
The 2018 winner was announced at The Skin Cancer Foundation’s Champions for Change Gala held October 25 at The Plaza in New York City. O, The Oprah Magazine won for the article, “Save Our Skin” by Deborah Douglas. The award was accepted by the O Beauty Director, Brian Underwood.
Quad Graphics Acquires LSC Communications in Consolidation of the Top Two Magazine Printers
The nation’s top two magazine printers, Quad Graphics and LSC Communications, announced this morning that Quad is acquiring LSC in an all-stock transaction valued at $1.4 billion, creating a combined company that would have had revenue of $8 billion through the first three quarters of 2018.
GQ’s (Middle East) Youngest-Ever Editor on His Biggest Anxiety about Being a Man
Adam Baidawi admits he’s pretty shocked to say that he’s editor in chief of GQ Middle East, the 21st edition of Condé Nast’s worldwide men’s media brand. In October, Baidawi’s team published its debut issue—and, at age 28, Baidawi became GQ’s youngest-ever editor.
Fortune Hires Two New Staffers
Clifton Leaf, Fortune's editor in chief made the announcement recently to staff; a senior manager of brand communications, and an assistant audience engagement editor have been added to Fortune magazine's team.
Associate Member Spotlight: 5 Questions with Patrick Kenny of Accio
Accio is a deep tech visual-led global advertising platform which enables publishers to monetize their image and video libraries. Its proprietary self-learning AI engine recognizes objects, identifies products and interprets actions in real time. It reads the stimuli embedded in images and videos and helps advertisers talk to customers at precisely the moment where desire is triggered.
Fast Company Puts Innovation into Practice
Taking lessons from the companies they cover, the business publication has seen revenue growth across all of its platforms.
Deadline Nears for Public to Buy Stock in High Times
The company, which owns magazines and Web sites and runs concerts and exhibitions, is hoping that the movement to legalize marijuana will enable the 44-year-old enterprise to catch fire.
Arkansas Times Transitions to Monthly Magazine Publication
The Arkansas Times will transition from a print weekly to a glossy monthly magazine and relaunch its popular website in February 2019. This marks a return to the publication’s roots. Founded in 1974, the Times published for nearly two decades as a magazine. The Times transitioned to a weekly in 1992 to try to fill the sizable gap left when the Arkansas Gazette closed.
Twitter Just Launched a Midterms Page and It’s Already Surfacing Trolls and False, Hyperpartisan News
"Among the first tweets featured in the ‘latest’ tab were ones from undercover partisan journalist James O’Keefe and the pro-Trump media outlet Gateway Pundit, a site that has promoted conspiratorial stories in the past." Reports BuzzFeed.
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This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street