The Association of Magazine Media

Tuesday, October 30, 2018

Street Mural of TIME's "Guns in America" Cover Gets a Heartbreaking Update
On Friday, Time magazine published a special gun-violence-focused issue with a cover created by French street artist JR. Also on Friday, a mural version of the cover was installed on downtown Manhattan's iconic Houston Bowery Wall. And then by Saturday morning there was, of course, another mass shooting in America...
Is Twitter Planning to Get Rid of "Likes?"
Twitter is planning to remove the ability to "like" tweets in a radical move that aims to improve the quality of debate on the social network. Founder Jack Dorsey last week admitted at a Twitter event that he was not a fan of the heart-shaped button and that it would be getting rid of it “soon”.
Why Hearst's BestProducts.com Is an eCommerce Testing Ground for the Publisher
The site is the brainchild of Hearst executives who wanted to see how the company could connect product recommendations and content with what their audience was searching online, explained Patrick Varone, vice president of audience development and bestproducts.com.
National Geographic Is Using VR and Social Platforms to Appeal to Gen Z
In early October, 400 gathered in National Geographic’s newly opened virtual reality theater in Washington, D.C., sporting VR headsets as photographer Aaron Huey guided them along the cliffs of the Bears Ears National Monument in Utah.
Trick or Trump: The New Yorker Gives POTUS the Halloween Treatment
Just in time for Halloween, The New Yorker is out with a playful trick-or-treat-themed cover—with a political edge. The work of illustrator Mark Ulriksen, a longtime contributor to the magazine, it shows President Donald Trump striking fear into the hearts of trick-or-treaters.
Editor in Chief Elizabeth Graves Shows How Haunt Your House with DIY Halloween Tricks
Martha Stewart Living Editor in Chief Elizabeth Graves shares simple ways to decorate your house for a spooktacular Halloween.
Professor Samir “Mr. Magazine™” Husni Receives The Luminaire Award
Professor Husni, the director of the Magazine Innovation Center at The University of Mississippi received the honor at the Franklin Luminaire Awards ceremonies. The award has been described as the “Hall of Fame” for the graphic and visual communications industries.
Associate Member Spotlight: 5 Questions with Patrick Kenny of Accio
Accio is a deep tech visual-led global advertising platform which enables publishers to monetize their image and video libraries. Its proprietary self-learning AI engine recognizes objects, identifies products and interprets actions in real time. It reads the stimuli embedded in images and videos and helps advertisers talk to customers at precisely the moment where desire is triggered.
"We’re Getting Smarter:" Audience Development Shifts Focus from Facebook Traffic to Generating Revenue
The decline of Facebook as a traffic source, the realization that publishers’ pivot to video hasn’t yielded the business gains they’d hoped and the push for reader revenue are all combining to change the job of audience development. In a Reuters Institute survey, digital subscriptions came up as the most important revenue stream for publishing executives in 2018; at some publishers including The New York Times and The Economist, subscriptions now top advertising as a revenue source.
Get a Video-Like Ad Experience at a Fraction of the Cost
Delivering 3 to 5 times better performance, Adsonica™ leads the way with the world's first single file audio display ad unit.
How I Became Complex's SVP of Content Strategy
“I hate it when people say, ‘Fake it ‘til you make it,’” says Joe La Puma. “You’re not faking it. If you want to start writing and following fashion, the tools are there for you to do it.”
World War Z Writer Makes Directing Debut on Fact-Based Mosul, Based on New Yorker Story
The film is based on a New Yorker story by Luke Mogelson, who embedded with the unit for two months and documented the team’s fight, block by block, to destroy ISIS. Produced by AGBO and Condé Nast Entertainment, the film was shot on location in Marrakech, Morocco this past spring.
The Skimm Brains: 7 million Wake up to Their Newsletter...
Noreen Malone writes "By any measure, the Skimm, founded in 2012, is an insane success. The newsletter is a Frankensteining of clear, sober-minded news aggregation with a tone imitating the way young women supposedly talk to one another. It has grown by more than 100 percent since Donald Trump took office and has 7 million subscribers, twice as many as the New York Times."
FIPP London Is Happening on the 12th of December!
Not only will this event combine a select group of world-class speakers from the local region and across the globe, sharing their knowledge and insight, it will also celebrate the greatest talent in our industry, combining the FIPP Rising Stars in Media and FIPP Insight Awards. Delegates are invited to stay for the entire programme or can select to attend either the Insider programme or the Awards individually. The events are free to attend however each delegate will need to be confirmed and registered.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street