The Association of Magazine Media

Friday, October 26, 2018

Condé Nast Sees Early Returns on Its Pivot to Video
“We’ve never tried to be the biggest, we always wanted to be the best...The reality is the [advertising] partnership is really about the relevance and the environment and the opportunity to be in and around our content.” said Chief Revenue and Marketing Officer Pamela Drucker Mann, who has announced a reorganization of the advertising division that will make it more nimble after a challenging year that has the publisher shifting its mindset in a competitive market.
This Morning: Snap Stock Craters to All-Time Low as Users Flee Snapchat
Snap shares dropped 17 percent on Friday morning, falling below the $6 per share mark for the first time. Snap’s stock, since opening the year near $15 per share, has cratered more than 60 percent.
Craving Some Americana? The Saturday Evening Post Archive Is Online
Nearly 200 years after its inception, The Saturday Evening Post has unveiled a new website with a digital archive of its issues dating back to 1821, as well as a gallery of its signature covers.
Good Housekeeping's Jackie London on TODAY
Good Housekeeping nutrition director & R.D. Jackie London appeared on The TODAY Show this morning to share tips for the best ways to grocery shop, including how to beat crowds, find deals, and even when to buy fish.
Bonnier Corp. Taps Elise Contarsy As New SVP and More People on the Move
Folio reports Vox Media appoints a new chief revenue officer, Poynter hires Snapchat's Katy Byron, and more...
WPP Puts Kantar on the Block
Analysts have estimated that the Kantar division generates about 15% of net sales and profits for WPP, and have speculated that it might fetch in the neighborhood of $4.9 billion if sold.
"We Have a Problem:" Marketers’ Annual Gathering Sees Threats Everywhere
Agencies are threatened by in-housing, consultancies, even an FBI investigation into illegal media buying practices. (WPP Group, the biggest of the agency holding groups, saw its stock tumble on a bleak financial results and a lowered forecast.)
The Financial Times: "We Stopped Advertising on Facebook and the Effect Was Negligible"
Speaking at GroupM’s Fake News briefing in London’s Southbank on Wednesday, Commercial Director Jon Slade disclosed that the Financial Times had stopped all advertising on Facebook both in the US and UK. The effect on the FT’s business, he continued, was “negligible”.
Raspberry Pi Launches Game Dev Magazine Wireframe
Raspberry Pi, the company behind the minimalist single-board computers of the same name, has launched a new game development magazine called Wireframe. While the arrival of a magazine focused on game development is a welcome sight, it's particularly notable because Wireframe will be getting a print run in the UK.
The Bloody History of Fangoria, the Magazine That Changed the Way We View Horror Movies
During a gathering of Parliament in the 1980s, Prime Minister Margaret Thatcher held up a copy of an American periodical. Declaring it “absolutely appalling,” Thatcher referenced England’s Obscene Publications Act of 1959 as cause for banning it. It wasn’t Playboy, Penthouse, or any other pornographic material. Thatcher was waving around a copy of Fangoria.
Leading Magazine Editors Have Called on the Chancellor to Axe “Digital Reading Tax”
It follows a ruling from European Union finance ministers earlier this month permitting member states to reduce value-added tax rates on electronic publications to bring them in line with tax rules on print.
Teens and Their Smartphones: Too Much of a Not-Always-Good Thing?
In a telling sign of the degree to which a smartphone is now a basic necessity of life for teens, there is little variation in smartphone penetration along lines of family income. Common Sense Media polling in March and April 2018 found 88% of teens in lower-income families had a smartphone, as did 87% in middle- and 92% in upper-income families.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street