The Association of Magazine Media

Thursday, October 18, 2018

Facebook's Video Metrics Scandal Has Harmful Effect on Publishers
Melynda Fuller writes "Yesterday, a group of marketers that alleged Facebook knew about inflated video numbers and was suing the company, claimed the damage was much worse than initially reported. Though the suit is being pursued by those on the advertising side, the damage done to publishers can’t be underestimated."
Major Facebook Investors Want Mark Zuckerberg out As Chairman
"It comes at a difficult time for Facebook, as security breaches plague the company and spur questions around corporate oversight."
Cover5 Offers Beauty Sampling Service for Magazine Subscriptions
The patented model allows beauty brands to offer premium-size samples along with targeted advertisements to consumers through magazine subscriptions.
Teen Vogue Summit Delivers a New Audience to Advertisers
How a teen fashion publication uses bespoke activation and integrations to attract partnerships.
Dennis Publishing Is on Track to Make 40 Percent of Its Revenue in 2018 from Selling Cars
Jessica Davies reports "A lot of publishers are diversifying their revenue into e-commerce. Few have gone the route of Dennis Publishing, which started selling cars in 2014 from its website Buyacar.co.uk and expects auto sales to comprise 40 percent of its revenue this year, the rest coming mainly from advertising across its magazine titles."
Reader Payments Now Make up 12 Percent of The Guardian’s Revenue
The Guardian now gets more revenue from consumers than from advertising. More than 900,000 people pay it through a combination of membership, recurring contributions, print and digital subscriptions and one-off contributions, accounting for 12 percent of the publisher’s total revenue.
Parade Magazine Shares What it Means to Be Healthy as Robin Roberts Graces Their New Cover
ABC News' Robin Roberts discusses a new online survey from Parade magazine and Cleveland Clinic that reveals a new take on America's definition of what it means to be healthy.
Q&A with Meredith's Christine Guilfoyle
“I think that editorial integration in celebrity brands is more delicate. I don’t want to say more challenging, I think it’s more delicate, because again, it’s about the consumer. You have to make sure that the integration is authentic to the consumer. And I don’t know that agencies and/or clients fully understand intellectually the relationship that the content and the consumer have and the level of authenticity around the integration.” With Senior Vice President, Group Publisher Meredith’s Women’s Group Christine Guilfoyle.
Food Network Special to Reveal People Magazine: Sexiest Chef Alive
Host and People Editor in Chief Jess Cagle gives viewers an up-close look at ten rising culinary stars who are in the running for the title of "Sexiest Chef Alive," in the one-hour primetime special, People Magazine: Sexiest Chef Alive, premiering on Thursday, November 1st at 8pm ET/PT on Food Network.
Keesha Jean-Baptiste Is Hearst's New SVP of Human Resources As Former Hearst Editors Take on New Roles and More People Moves
“Keesha understands the inner workings and needs of a creative culture like ours,” said Hearst Magazines president Troy Young in a statement. “As we evolve as an organization and focus on collaboration, her expertise, insight and contributions will be invaluable.”
Rebecca Keegan Joins The Hollywood Reporter as Senior Editor, Film
“I’ve admired Rebecca’s work for years, especially her ability to cut through the clutter and deliver definitive reporting and writing about whatever she’s covering,” said Matthew Belloni, editorial director of The Hollywood Reporter. “I’m thrilled to welcome her to Hollywood Reporter’s talented team of journalists.”
MarketWatch.com Is Getting Its First Print Publication
“This is the perfect feature for our debut in print,” said MarketWatch.com editor in chief Jeremy Olshan, in a statement. “What better way to explore the next phase in money’s evolution than by using the medium that really made money possible in the first place.”
Penske Creates Rolling Stone for a New Generation
"There were bad times at Wenner Media in 2016, crushing the company. It decided to keep Rolling Stone as the crown jewel and sell off Us Weekly. Jay Penske has a knack for reviving brands."
Prince Charles Just Made a Surprising Announcement Ahead of His 70th Birthday
Prince Charles has revealed he has taken on a very surprising new role ahead of his landmark 70th birthday – a magazine editorship! The Prince of Wales will guest edit a special edition of Country Life magazine, which will be published on his birthday November 14, it's been revealed.
Washington Post Publishes Last Khashoggi Column
...Arab Governments Are "Silencing the Media"—Missing Saudi journalist’s final column focused on diminishing press freedoms in the Arab world.
2019 Kelly Awards Now Open For Entries
The Kelly Awards honor the creative spirit of excellence and innovation in the art of advertising in magazine media. Agency creative teams, advertising clients and magazine media publishers working on advertising creative, multi-platform campaigns and custom programs should enter the awards. Winners will be announced at the American Magazine Media Conference on February 5, 2019.
ASME Best Cover Contest 2019 Call for Entries Posted
The ASME Best Cover Contest honors magazine covers published between January 1, 2018, and December 31, 2018. Leading editors, art directors and photo editors choose the five best covers in 10 categories. The ASME Board of Directors selects the Cover of the Year from the top ten covers. Readers pick the winners of the ASME Readers’ Choice Awards at facebook.com/asme1963 ( https://www.facebook.com/ASME1963/ ). Visit asmebestcovercontest.org ( https://asmebestcovercontest.secure-platform.com/a/organizations/main/home ) to download the call for entries.
ASME NEXT Awards 2019 Call for Entries Posted
Sponsored by the American Society of Magazine Editors in association with MPA–The Association of Magazine Media, the ASME Next Awards were established in 2016 to support the development of print and digital magazine media by recognizing young journalists who have already demonstrated extraordinary promise at the beginning of their careers. Five award recipients will be honored at the Ellie Awards on Thursday, March 14, 2019, at Brooklyn Steel in New York. Visit asmenextawards.org to download the call for entries.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at ellieawards.org. Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit ellieawards.org to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit ellieawards.org.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street