The Association of Magazine Media

Thursday, October 4, 2018

TIME Cover Features Image of Christine Blasey Ford Made from the Words of Her Senate Testimony
A San Francisco-based artist named John Mavroudis created the portrait of Ford using the words from her testimony, drawing each letter by hand.
How The New Yorker Works With Brands to Bring Cartoons to Life
Cartoons have always been at the foundation of the publication, even when it first launched as a humor magazine in 1925, said Risa Aronson, vp of revenue at The New Yorker. But in the past 20 years, the magazine has, in partnership with brands, used the now familiar voice of its cartoons to create sponsored content in the magazine, online, in the app and as an animated cartoon series, Aronson said.
Vogue Launches a Spanish-Language Edition on Snapchat Discover
Over a year after Vogue International launched Snapchat Discover editions in France and the U.K., the title is rolling out a Spanish edition for Mexico and Spain. The move is part of Condé Nast International’s transition to structure around brands rather than countries.
Forget Bezos. Marc Benioff Is Having a Moment: Q&A
In an extensive interview with Laurie Segall of CNN Business, Benioff says the high-profile purchase is primarily about storytelling. "I value storytellers," he said. "I value journalists. I value photographers. I value the artists ... who are going to paint the mosaic that we're all going to march toward. And Time magazine is one of those artists."
In-Flight Magazine Defends "Surreal" Interview With Drew Barrymore
The profile piece, published in EgyptAir’s magazine Horus, went viral after journalist Adam Baron tweeted images of the glossy spread on Tuesday, calling it “surreal”.
Report: Collaboration Is Key to CMO Success
The changing ad landscape represents an opportunity for CMOs to grow their roles beyond traditional brand advertising and communications, according to a new report by Accenture Interactive and Forrester Consulting.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at ellieawards.org. Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit ellieawards.org to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit ellieawards.org.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street