The Association of Magazine Media

Tuesday, October 2, 2018

Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at ellieawards.org. Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit ellieawards.org to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit ellieawards.org.
CMOs Talk Authenticity, Engaging Consumers at Advertising Week
Larissa Faw reports "When consumers say they hate your ads and flock to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, said Raja Rajamannar, chief marketing & communications officer, MasterCard, during a marketing-focused session Monday at Advertising Week New York."
National Geographic Magazine’s Susan Goldberg on Creating a Picture of Diversity
"National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in America.” With national conversations on race, immigration and diversity front and center, Susan Goldberg, editor in Chief and editorial director, National Geographic Magazine and National Geographic Partners, spoke with MediaVillage about why it was time to take stock of these issues and how that might be done."
How to Make Our Schools Safe: Podcast with Lara Sorokanich of Popular Mechanics
Only on the "CBS This Morning" podcast, Popular Mechanics’ associate editor Lara Sorokanich talks with CBS News’ Anne-Marie Green about the magazine’s special “Guide to Safer Schools” section in the magazine’s September issue. Sorokanich says when it comes to school security, “one size does not fit all.”
10 Magazine Editors Share the Best $10 They Ever Spent on Their Kitchens
Maile Carpenter, editor in chief of Food Network Magazine; Adam Rapoport, editor in chief of Bon Appétit; Sara Peterson, editor in chief of HGTV Magazine; Leslie Yazel, editor in chief of Real Simple; Michele Promaulayko, editor in chief of Cosmopolitan; Liz Plosser, editor in chief of Women's Health; Joey Bartolomeo, executive editor of Seventeen; Lauren Iannotti, editor in chief and content director of Rachael Ray Every Day; Susan Spencer, editor in chief of Woman's Day; and Sarah Smith, executive editor at Prevention all profile their weapons of choice in the kitchen.
Cosmopolitan.com Feature Profiled on Megyn Kelly TODAY
Cosmopolitan.com’s recent feature, “These Cancer Patients Wanted to Get Rid of Their Breasts for Good. Their Doctors Had Other Ideas,” was profiled in an emotional segment on Megyn Kelly TODAY this morning. The subject and writer were interviewed about their experiences with medical malpractice following double mastectomies and the importance of clear communication with your surgeon.
Is Your Brand Member Worthy?
Patrick Taylor writes "...consumer product marketers aren’t the only folks interested in the membership model. Media companies from traditional publishers to digital first players have jumped into the membership arena with everyone from Buzzfeed to Digiday to Playboy testing new membership models for their content. Ironically, Playboy which had its own membership clubs decades ago, recently introduced a new version of these clubs for today’s era of sophisticated men and women."
HuffPost Debuts Revamped Lifestyle Vertical, Davler's City Guide Adds Brooklyn Section
HuffPost has unveiled a redesigned lifestyle section called HuffPost Life, with a new editorial mission to give a “no-B.S. guide to modern life.”
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
A Summit, Not Just in Name
The Media Future Summit is an exclusive gathering of top executives tapped from throughout the media ecosystem to seek lasting business solutions amid digital-age reordering of the media economy. MFS laureates will depart with up-to-the-minute news from the monetization front lines.
Why a New Fake News Law in Singapore Could Be a Big Test for Facebook, Google, and Twitter
Government hearings in Singapore put Facebook under intense scrutiny and have paved the way for a new fake news law in the country. That has human rights organizations and activists concerned.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street