The Association of Magazine Media

Monday, October 1, 2018

Kavanaugh, Ford and the Death of Privacy and Other Commentary: New York Post Reviews Magazine Coverage
New York magazine, TIME, and Reason are among the periodicals reviewed by New York Post staff across a selection of magazines and newspapers covering the Supreme Court nominee hearings last week.
Teads Inks Deal with The Economist to Deliver Video Ads
"The “exclusive, global partnership” will see Teads deliver outstream video and viewable display advertising to the publisher’s monthly audience of more than 1.4 million readers." Reports Alex Weprin.
Former ESPN Host Jemele Hill Joins The Atlantic
After reaping a cash infusion from tech billionaire Laurene Powell Jobs, The Atlantic has been on a hiring spree, snapping up high profile and emerging talent.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
Football's Ronaldo Will Sue German Magazine (Der Spiegel)
Kathryn Mayorga, 34, told German magazine Der Spiegel that she was attacked by the then Real Madrid player in a Las Vegas hotel room in June 2009. She said the attack occured after spending an evening partying with Ronaldo, who was on vacation with his cousin and his brother-in-law.
Ad Industry Unveils "Nutrition Label" for Data Transparency
Taking a page from the Food and Drug Administration’s packaged food nutrition labels, the ad industry today is unveiling the beta version of a standardized “data transparency label.”
After Years of Growth, Social Media Use and Device Ownership in the U.S. Have Plateaued
“The shares of U.S. adults who say they use the internet, use social media, own a smartphone or own a tablet computer are all nearly identical to the shares who said so in 2016.”
eMarketer Unveils Pinterest Ad Revenue Forecast
In their first-ever ad revenues forecast for Pinterest, eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.
Snap Communications Head to Leave, Continuing String of Departures
Late last week, Snap’s ninth employee ever, Mary Ritti, wrote to staff that she plans to leave the company at the end of this year. Ms. Ritti had served as Snap’s vice president of corporate communications since February 2013.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street