The Association of Magazine Media

Monday, September 24, 2018

With California Privacy Law, Industry Tries to Avoid a Repeat of GDPR Scramble
On December 3 in New York, the MPA will host an event in part to educate members and non-members on the privacy law, said Rita Cohen, svp of legislative and regulatory policy at MPA.
Conde Nast Launches Women's Video Network
The network will not be released until after the NewFronts next season. For now, Condé Nast announced the anchor of the Women’s Video Network — its Glamour brand — will get five new series by the end of this year.
TIME: How the Digital Age Became the Iconic Magazine's Unlikely Savior
Samir Husni said "Time still sells 2m copies a week and is profitable. Divorced from the pressures of being a small, unloved cog in a public company subject to the quarterly demands of Wall Street, Time can thrive, he said, not least because Time is a brand with authority in an era where authority is lacking. “Time’s legacy helps mitigate against the idea of fake news...Time has a special place in the history of journalism."
The Man Golf Digest Freed from Prison Survived Ordeal Thanks to "Shawshank Redemption"
A wrongly convicted man — who spent nearly three decades in prison and was freed this week with the help of Golf Digest — said Friday he was able to keep his hopes up behind bars thanks to a quote from “The Shawshank Redemption.”
Weight Watchers Is Changing Its Name to WW
CEO Mindy Grossman said in a statement that the company remains "committed to always being the best weight management program on the planet" but that it wants people to also focus on eating healthier, exercising and having a more positive mind-set.
The Best Magazine Covers Ever?
Ian Birch writes "Like any business, a magazine’s first job is to make money for the owner, and that has traditionally been done through advertising and copy sales. The newsstand cover is crucial in this and the industry has spent millions over the decades trying to find the magic cover formula. Some titles have come close, such as the US weekly People, whose covers have been calibrated with particular brilliance."
Paper Industry Officials Optimistic About the Future
"Papermaking is strong, and this is an industry that is here to stay," president of the Wisconsin Paper Council Scott Suder said. "It's got a legacy that is strong, and it has a legacy that is going to continue far into the future."
UK Study from Magnetic Reveals Magazines' Role in Influencing Buying Habits
Conducted in partnership with research specialists Emotional Logic, Magnetic surveyed 738 consumers at different stages in the buying journey. According to the research, magazines are able to directly influence consumer budgets, with 61% of readers increasing their connected home budgets by an average of 67% after reading a magazine.
Bauer's Woman's World Gets New Editor and New Look
The two best-selling magazines on the American newsstand sell a combined average of 1.2 million copies per issue and control an astounding 64% share of women’s-service magazine sales on the newsstand. And now the two magazines, Bauer Media USA’s First for Women and Woman’s World, have a single editor, Carol Brooks, directing both of them.
Minute Media Acquires Mental Floss, Focuses on Growing Millennial Base
After raising $77 million in capital earlier this year, Minute Media is making its first major acquisition with Mental Floss from the Felix Dennis estate. Proceeds from the sale will go to the Heart of England Forest, a charity that Dennis established during his lifetime.
White House Considers Draft Order to Look into Google, Facebook
The document doesn’t name any companies. If signed, the order would represent a significant escalation of Trump’s aversion to Google, Facebook, Twitter and other social media companies, whom he’s publicly accused of silencing conservative voices and news sources online.
Ad Council Undergoes Massive Makeover
The group will now increase its ability to work directly with digital and linear media channels, platforms and talent in order to "optimize" content for various partners. The company's own internal content studio will create original graphic and video assets for campaigns and the Ad Council brand.
American Society of News Editors Reports Dismal Response to Diversity Survey
Only 234 out of nearly 1,700 newspapers and digital media outlets responded to ASNE's survey. To ensure participation, the deadline has been extended to October 12.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
February 05, 2019
225 Liberty Street