The Association of Magazine Media

Wednesday, September 19, 2018

MRI: Tiger Woods, Newlyweds, and a Wildlife Crisis Drove April’s Best-Performing Print Issues
Featuring a cover story about the discovery in Montana of CWD—a contagious disease infecting free-range deer at an alarming rate—and the lack of government funding to help eradicate it, the April issue of Petersen’s Hunting matched the April 16 issue of People—devoted to royal newlyweds Meghan and Harry—with a top Issue-Specific score of 137, meaning each issue attracted 37-percent more readers than their respective magazine’s 12-month average.
How Hearst Re-Imagines Runner's World and Bicycling for Modern Audience
Since its acquisition of Rodale's portfolio of magazine titles in January, Hearst has been experimenting at Pennsylvania-based Runner's World and Bicycling, with new business models, new talent, new paper stock and bigger sizes, as well as proposed redesigns for both titles later this autumn.
Hearst Combines Print, Digital Staff of Popular Mechanics
Hearst, which has long kept its digital and print staffs separate, is now moving to combine the staffs of Popular Mechanics under the Print Editor in Chief, Ryan D’Agostino. He is the first print editor in Hearst Tower to have control of a brand’s website.
How Condé Nast Creates Premium Video Content, Packed with Insights
When conversations turn to premium-quality storytelling, the name Condé Nast Entertainment is rarely far away. The Condé Nast portfolio contains over 20 titles ranging from long-running magazines steeped in tradition, like “The New Yorker,” “Vogue,” “GQ,” and “Vanity Fair,” to newer digital-native publications, like “Pitchfork.”
TIME Editor in Chief Edward Felsenthal Thinks Everything Is Awesome
Felsenthal began at Time in 2013 as the magazine’s digital managing editor. He oversaw the weekly’s rapid expansion into the digital space and was named editor in chief in 2017 and was previously a longtime editor at The Wall Street Journal and helped found The Daily Beast in 2008. Read the Q&A...
Qatar Airways Offers On-Board Entertainment Access to GQ and Vogue
Qatar Airways passengers can now enjoy exclusive access to videos from global fashion brands GQ and Vogue, it was announced. The airline has become the first in the world to feature the premium celebrity, style and lifestyle content of these two iconic brands through its on-board entertainment platform, Oryx One.
AARP and Politico Profile Key States in Latest Voting Series
Politico and AARP joined forces for "The Decider" series, which explores the critical 50+ voting block and how they will impact the midterms.
The Economist and Slate collaborate on The Secret History of the Future to Share Audiences and Expertise
The podcast partnership is part of a wider digital strategy for The Economist to break into the US hotbed, explains deputy editor and head of digital strategy Tom Standage.
New York Magazine to Launch Expanded Intelligencer Website
The site, which will incorporate the company’s tech vertical Select All into Daily Intelligencer, will launch in October with new editorial features, an expanded range of contributors, and an inventive new homepage.
Josh Barro Joining New York Magazine As a Business Columnist
Barro was previously senior editor at Business Insider, where he wrote commentary on politics, business, and the economy. He is also host of KCRW’s “Left, Right & Center,” and a contributor to MSNBC.
The New York Times Magazine Wants to Send You on an Audio “Voyage,” Featuring Bats, Rats, and Volcanos
The magazine has a new audio project: This coming weekend will see the release of the magazine’s annual Voyages issue, which traditionally brings readers around the world through a themed series of photo essays.
The Fader, Cornerstone Agency Arm Expanding
Co-ceo and founder Rob Stone said the joint company is fielding more brand work than ever: Coming off a recent string of successful campaigns and projects for the likes of YouTube, Apple, SoundCloud, The North Face and Major League Soccer, among others, Cornerstone has filled five new positions while The Fader, a music and lifestyle web site and bimonthly magazine, is adding two positions.
StartUp Health Launches Print Magazine
A health-tech accelerator organization, StartUp Health introduced its first issue of the eponymous magazine at the beginning of the year and distributed it at the StartUp Health Festival in San Francisco.
Amazon Is Now the No. 3 Digital Ad Platform in the US
US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google. US advertisers will spend $4.61 billion on Amazon’s platform this year, accounting for 4.1% of all digital ad spending in the country.
High Times IPO Backed By 6,000 Investors
High Times, which has published a monthly print magazine since 1974, plans to use the capital from the IPO to expand its publishing, events and licensing businesses, as well as invest in video and audio content and add product lines and brands.
Why Your Next Chief Executive Officer Might Be Your Chief Data Officer
“In a media company, I believe the primary job of a CDO is to help a company become more fluent in digital channels and infuse a digital DNA into the culture of a company ... from content and production, to audience development, marketing and sales.”
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
February 05, 2019
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