The Association of Magazine Media

Tuesday, September 4, 2018

Q&A with MRC's George Ivie
George Ivie, CEO of the MRC was recently interviewed for a podcast with AdExchanger's Zach Rodgers. The interview revolved around the MRC’s role in the industry and their involvement in digital media and standard setting as well as the status of their audits in the larger context of new platforms and emerging enterprises such as Google and Facebook’s new initiatives. Listen for more...
Amazon Sets Its Sights on the $88 Billion Online Ad Market
"Amazon, which has already reshaped and dominated the online retail landscape, is quickly gathering momentum in a new, highly profitable arena: online advertising, where it is rapidly emerging as a major competitor to Google and Facebook." Reports Julie Creswell at The New York Times.
At the Newsstand: The Best NFL Previews to Read Ahead of the New Season
"Both Sports Illustrated and ESPN the Magazine have crafted their current issues to get you up to speed in time for Thursday night’s kickoff between the Falcons and Eagles."- New York Post Staff.
A Certain Hearst Glossy Wants You to Start Saying That Is "So ELLE"
Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline.
Print Is Dead? Not Here—
A Florida newspaper that caters to retirees is bucking the digital trend.
Maven Makes Cuts to Say Media, HubPages Post Merger
After acquiring Say Media and HubPages, Maven is merging the three companies together and letting go of at least 17 staffers from Say Media and a few at HubPages.
Elle Italy Becomes Weekly
The former monthly fashion magazine will hit newsstands every week beginning in November.
In the UK, Elle Magazine Launches Weekender Event for Readers
The event is part of a wider push on experiences from Hearst UK, which has doubled its events team with the view to hosting over 100 events by the end of 2018.
Laura Eckstein Jones Named Angeleno Editor in Chief
Eckstein Jones has worked at Modern Luxury since 2013, across the Angeleno, Interiors California, Weddings California and Modern Luxury BH brands.
Labor Day Pains: Users Report Facebook and Instagram Outage
An apparent outage prevented users of Facebook and Instagram from accessing the services on Labor Day. Attempts to reach facebook.com or instagram.com were met with error messages of "Service unavailable" or "Oops, an error occurred."
New York Magazine Takes an Inside Look at Jonah Hill’s Hollywood Rise
New York magazine drills down on that fact repeatedly in its cover story, a profile on Jonah Hill, who in the past 10 years has gone from cracking jokes in stoner comedies to becoming a bona fide Hollywood A-lister with multiple Oscar nominations to his name.
On Friday, The Village Voice Shut Down
The loss of the legendary New York publication is a tragedy for local media, alt-weeklies, and criticism.
NBC Chief Explains Decision to Block Farrow’s Weinstein Exposé
“We spent eight months pursuing the story but at the end of that time, NBC News – like many others before us – still did not have a single victim or witness willing to go on the record,” Lack said to staffers in the memo. Farrow disagreed with that standard, Lack said, and the two sides parted ways.
How Grindr Is Reinventing Itself as More Than Just a Dating App
Into, its digital magazine, is helping build an online LGBTQ community: In May 2017, the social networking and hookup app Grindr contacted Zach Stafford with a bold proposition: become the company’s first editor in chief.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
September 12, 2018
ASME NEXT
Register now for ASME NEXT's September 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
February 05, 2019
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