The Association of Magazine Media

Friday, August 31, 2018

The MPA Daily News Roundup will return on Tuesday, September 4. A happy and safe holiday weekend to all.
Food & Wine Celebrates 40 Years and a New Direction
A year after Hunter Lewis took over as editor in chief, he's using new entry points to grow readership and engagement.
Pernod Ricard Is Still Willing to Pay "Big money" for Creative, Disruptive Ideas
The drinks giant says that while it is reducing the use of media agencies in a bid to make its marketing spend more efficient, it is still willing to spend money on big, creative ideas.
Sources: NBC Threatened Ronan Farrow if He Kept Reporting on Harvey Weinstein
"Ronan Farrow had already left NBC News. But a top lawyer at the network threatened to smear him if he continued to pursue the Hollywood mogul, multiple knowledgeable sources say." Report Maxwell Tani and Lachlan Cartwright.
NBC News Denies that It Tried to Shut Down Ronan Farrow's Harvey Weinstein Reporting
Nearly a year after Farrow’s story made headlines and helped blaze the trail of the #MeToo movement, NBC News is still taking heat over its decision to pass on the story.
Q&A with Monique Reidy of Weekend Escapes Magazine
"I don’t know why people are having this print meltdown; we love magazines; everyone we talk to loves magazines. If you go to any Barnes & Noble or any newsstand, people are sitting around reading magazines. I don’t understand what the hype is all about. I know this is nuts, and maybe I could be way off base, but I think partly us, as a publication community, are partly responsible because we keep talking about it. I think we should just move on and not even make it an issue.” Says Monique Reidy, publisher, editor in chief of Weekend Escapes magazine.
Future of Media Demands Radical Change
"Innovative strategies for media publications may be their only savior, but none seem to be up to anything truly new."
What’s the Role of Today’s Magazine Editors?
"The one-time gatekeepers of consumer culture are less powerful as magazines struggle, but different levers of influence are out there."
Twitter to Roll Out New Political Ad Policies, Will Exempt News Outlets
Twitter is letting news outlets apply for exemptions to its political and issue advertising policies, part of an update to the social media platform's political ad rules.
How the Rise of Colorful, Illustrated Ads Helped Turn Jell-O into a Household Name
A museum dedicated to the gelatin dessert showcases its history in print advertising.
"So Many Question Marks:" Publishers Aren’t Ready to Commit Resources to Instagram’s IGTV
Publishers have more experimenting to do before it can identify what content works specifically on IGTV. “We’re still trying to figure out what some straight-up, made-for-IGTV content looks like because we’ve not gotten enough feedback,” said Jon Wilde, executive digital director at GQ.
Senator Targets Google, Asks FTC to Review Its Business Practices
President Donald Trump’s economic adviser Larry Kudlow told Reuters the White House would investigate and analyze the way Google's algorithms work in terms of ranking content from publishers in search results.
Social Media Hasn’t Peaked — It’s Growing Up
Facebook, Twitter and Snapchat are bleeding users. But that's no harbinger of doom. Think of it as a growing pain.
Ad Buyers Are Still Cool on Marketplace, but Facebook’s Recent Moves Could Change That
A Facebook spokesperson told Digiday it will soon work with Shopify, allowing the 600,000 merchants on its platform, with companies such as Rebecca Minkoff, Kylie Cosmetics and Nestle to sell their products on Marketplace.
Newspaper Print Tariffs Overturned, But the Damage Is Done
Melynda Fuller writes "There were job losses, due to staff reductions, and communities impacted. Small- to medium-sized newspapers were forced to reduce print runs, pages and, in some cases, scale back daily editions and coverage."
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
September 12, 2018
ASME NEXT
Register now for ASME NEXT's September 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
February 05, 2019
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