The Association of Magazine Media

Tuesday, August 28, 2018

YouTube Expands Its "Digital Wellbeing" Tools to Track Time Spent Watching Videos
Google today is expanding YouTube’s set of “digital wellbeing” tools, with an added feature that will calculate how much you’re watching videos.
Google Introduces "Ad Strength," New Metric Measures Relevance
The ad strength metric gives marketers a barometer to measure whether the content in the ad ranges from “poor” to “excellent," and measures the relevance, quality and diversity of ad copy. Combined with actionable feedback, the new tool aims to make it easier to improve the effectiveness of ads.
Watch the Winning Ideas Webinar Series
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
National Geographic Distributes Face Transplant Story Cross-Platform
The premiere coincides with National Geographic magazine’s September cover: “The Story of a Face.” The magazine arrives on newsstands August 28. The cover story, which has more than 1.3 million global unique visitors online, is the most read National Geographic story on its site to date in 2018. A shortened version of the documentary online has also become National Geographic’s most popular YouTube video of the year, with 5.9 million views. The full-length documentary has an estimated 2.6 million views on YouTube.
Good Housekeeping's Lori Bergamotto on The Today Show
Good Housekeeping style director Lori Bergamotto shared the hottest supplies for Back to School, including a waterproof backpack, fun lunchboxes and more!
Mother Jones Receives $1 Million Gift from Craigslist Founder
Since launching its “Moment,” Mother Jones reports it has raised almost $20 million toward its goal. Its newsroom is the biggest its ever been, with support from both readers and the fund.
Bloomberg News Reassigned Reporter After Wells Fargo CEO Called to Complain
A Bloomberg News reporter who covered Wells Fargo was reassigned earlier this year after the bank's CEO called the news organization's editor in chief and complained about the reporter, multiple people familiar with the matter told CNN.
Pet Project Comes to Life Through Magazine
Petcetera, which circulates 10,000 issues per quarter, is available free at many central Ohio pet stores, libraries and other locations, as well as pet-related festivals.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
September 12, 2018
ASME NEXT
Register now for ASME NEXT's September 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
October 30, 2018
February 05, 2019
225 Liberty Street