The Association of Magazine Media

Friday, August 24, 2018

Popular Science Finds a New Method for Doing Business
The PopSci brand under Editor-in-Chief Joe Brown manages to diversify and grow its traffic and engagement and has developed a unique product that’s not only piquing advertisers’ interest, but lays the foundation for a reader-supported revenue model.
The Mr. Magazine™ Interview With Steve George, Vice President – Content, Kalmbach Media
George: “Coming back to some fundamentals that we who love magazines have been talking about for years. I think there’s a physical, tangible reality to magazines that you don’t get online. There’s a durability there in a print product and to a certain extent, there’s a promise that the time and effort that would go into creating and editing and vetting that content in a more durable form, whereas I think online, and we’re seeing this, it’s a voracious beast, where you have to constantly be cranking out new content.”
To Allure Editor-In-Chief Michelle Lee, Diversity Is More Than A Buzzword
A look at Allure's issues in recent years underscores its mission (to challenge old-fashioned views of beauty and broaden the definition of what society deems beautiful), most notably March 2018's "The Culture of Hair" issue and June 2018's cover featuring three Asian cover models.
Phillip Picardi is New Editor-in-Chief of OUT
“I am super honored to be taking the helm at Out, which is a legacy LGBTQ publication,” Mr. Picardi told The Wall Street Journal, which announced the news. “I’m looking forward to reimagining what Out looks like for the modern queer audience and preparing it for the future.”
People on the Move 8.24.18
AtlanticLIVE, The Atlantic‘s events division, hired long-time New York Times editor Mary Suh as its new senior editor. Fast Company’s Austin Carr is leaving his role as senior features writer to join Bloomberg’s Global Technology team. Althea Chang is joining Consumer Reports as its new associate director of content development.
Sweet, Hearst's Snapchat Media Property, Pivots to Video
"Our video-focused stories have always been a consistent performer, so we've decided to focus on that format exclusively for the Sweet channel going forward."
Facebook Hires HP’s Antonio Lucio as Its New Global Chief Marketing Officer
Antonio Lucio, global chief marketing and communications officer at tech giant HP Inc., is leaving for the same role at Facebook, the company confirmed today. Lucio will report to Facebook chief product officer Chris Cox and start on Sept. 4.
How Consumers Rank Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube on Privacy, Fake News, Content Relevance, Safety, and Sharing
As the most trusted platform for the second year in a row - and an outlier in the overall survey results - LinkedIn took the top spot for nearly every pillar of trust.
A Checklist of 11 Facebook Page Optimizations for Small Publishers
ake sure you set your call-to-action button. Make sure you have active links in the “About Us” section. Make sure you’ve set how your page is categorized by Facebook in the About section. Try out pinned posts. Declutter your page sidebars and modules (you can change and remove items by visiting Page Settings and going to Edit Page).
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
February 05, 2019
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