The Association of Magazine Media

Speakers

Speakers

  • Paula Backer

    Consumer Marketing

    Taunton Press

    Paula Backer has been working with the Taunton Press for the last 4 years, initially serving as Senior Vice President, Consumer Marketing, with responsibility for marketing, research, fulfillment and customer service. Currently she consults with Taunton on product development and digital marketing. Prior to joining Taunton Press, Backer was Vice President, Strategy and Development for Time Inc.’s Consumer Marketing + Revenue Division where she evaluated a variety of new and ancillary revenue opportunities.  

    Backer has spent her career in publishing holding a variety of positions in Consumer Marketing. She has a track record of success in driving growth and launching digital products resulting from her creative approach to problem solving coupled with a methodical and measured analytical evaluation of customer and market data.     

    Backer holds a MBA from Columbia Business School and a bachelor’s degree in English from SUNY New Paltz.  

  • Karthic Bala

    Chief Data Officer

    Condé Nast 

    Karthic Bala was promoted to chief data officer for Condé Nast in March 2018 where he leads the company’s data capabilities across business groups, with a focus on growing its ad-supported and consumer revenue streams and building new data-driven businesses. Bala joined Condé Nast as the head of data strategy for the company in 2015.

    Bala ensures the company uses the latest techniques to capture data, collect and aggregate all available data sets and build tools to access and visualize insights. He launched Spire in 2016, a first-of-its-kind product that surfaces insights between unrelated categories, giving Condé Nast a deeper understanding of overall consumer behavior and attitudes from inspiration through purchase.

    Throughout his career, Bala has created data-based products that have driven revenue growth in digital media, programmatic ad sales and marketing solutions. He most recently served as president of Precision Health Data Institute at Everyday Health, where he built profitable data-led business products.

    Prior to that, he oversaw Viacom’s business intelligence and data-warehousing department as its director of application development, and he also has worked at TIAA-CREF and IBM.

  • Alysia Borsa

    Chief Marketing and Data Officer

    Meredith Corporation

    Alysia Borsa is chief marketing and data officer at Meredith Corporation, a leading media company that reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. In this role, Borsa leads corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all of Meredith’s 40+ national media channels.

    Borsa is a seasoned marketing executive who has driven successful business development and marketing initiatives for various companies. She joined Meredith Digital in 2011 as vice president of product, which was a new role responsible for setting strategic direction and execution of key initiatives that differentiated and leveraged the company’s assets in the mobile and consumer data marketplaces.

    Prior to joining Meredith, Borsa was head of partner integration and portfolio planning at Nokia, where she led the business development team charged with growing subscriptions and renewals. Borsa also held senior management roles at Comcast as a product marketing lead and Accenture as a strategy consultant in the tech and telecom markets.

    Borsa is a graduate of Wilfrid Laurier University where she earned a Bachelor of Business degree. She also earned an MBA from the University of Western Ontario in Canada.

  • Linda Thomas Brooks

    President and Chief Executive Officer

    MPA–The Association of Magazine Media

    Linda Thomas Brooks was named president and chief executive officer of MPA—The Association of Magazine Media in January 2016.

    Before joining MPA, Thomas Brooks came from the other side of the media desk.  She was Executive VP and Managing Director of GM Mediaworks in Detroit, President of Ingenuity Media at the Martin Agency in Richmond, Virginia, and Executive Director of Media & Marketing at Trilogy, a privately-held business technology company.  She was also the co-founder and president of GearDigital, a data-driven integrated agency and a subsidiary of Wilson RMS.  Her experience in the media business has included creating new organizational structures and strategic approaches for the ever-increasing size and scope of the media landscape.  Thomas Brooks developed media and marketing strategies for many well-known brands and companies, including General Motors, GEICO, The American Cancer Society, Johnson & Johnson, Kaiser Permanente and Experian.

    She is passionate about viewing the media landscape through the lens of the consumer and is an ardent believer in the power of strong media brands to change the world.

  • Ariana Davis

    Cyber Risk Privacy Manager

    Grant Thornton

    Ariana Davis is a privacy professional, dedicated to supporting clients build sustainable privacy programs to address global privacy regulations and standards. Davis has over 6 years of experience in privacy and cybersecurity, compliance, and international law. As a consultant, she has led and managed large scale data privacy implementation and governance projects. Davis has worked in both industry and client services, working with companies in the retail, finance, technology, and insurance sectors. Prior to consulting, Davis worked in-house as a compliance specialist at a luxury brand conglomerate and at a law firm providing ICANN analysis where she helped manage relationships with diverse stakeholders from fortune 100 companies. Her experience includes privacy program implementation, GDPR and privacy risk and assessments, data inventory and data mapping execution; developing policies and procedures, including privacy by design, data protection impact assessments, individual rights management, incident response, and data classification; developing privacy training materials; and designing privacy governance structures. Davis has served clients in many industries including financial, retail/consumer products, professional services, reinsurance, as well as Not-for-Profit organizations.

  • Anthony Ferrara

    Director of Analytics

    Acxiom

    Anthony Ferrara is an analytics and measurement expert with more than 20 years of experience in data and development. Throughout his career, he has played a key role in understanding and directing efforts at the intersection of business and technology. At Acxiom, Ferrara leads a talented team of measurement experts who drive insights for leading brands. He began his career as a consultant at Accenture, then Andersen Consulting, and served as a vice president at Hubbard One, a provider of marketing and business development solutions. Ferrara earned a BS and MS from Rensselaer Polytechnic Institute.

  • Travis Hall

    Telecommunications Policy Specialist 

    National Telecommunications and Information Administration's Office of Policy and Development

    Dr. Travis Hall is a telecommunications policy specialist for the National Telecommunications and Information Administration's Office of Policy and Development, focusing on surveillance and consumer privacy. His portfolio includes IoT, UAS and Blockchain. He has been staff lead on the department’s consumer privacy request for comment, Internet of Things green paper and two privacy multi-stakeholder processes. 

    Hall has a doctorate from the Department of Media, Culture and Communication from New York University. His dissertation research focused on the cultural contexts and histories of state identification programs, specifically those that use bodies as the media of identity (biometrics, tattoos). 

    Hall has acted as a consultant for advocacy groups, academic institutes and private companies on the technical and policy details of identification and the potential impacts of these technologies on privacy rights.  Before joining the Department of Commerce, Hall taught at American University and was a research fellow at the Humboldt Institute for Internet and Society in Berlin, Germany.  He received his Master of Arts in international communications and Bachelor of Arts in international relations from American University.

  • Dan Heffernan

    Vice President and Chief Product Manager

    AdvantageCS

    Dan Heffernan is vice president and chief product manager at AdvantageCS, an Ann Arbor, Michigan-based company serving the publishing and membership association industries since 1979. Heffernan is responsible for sales, marketing and product direction at this 85-person software and services company. With a global portfolio of clients, AdvantageCS provides solutions to publishers of both digital and print magazines, newspapers, newsletters, books and digital-only content.

  • Chris Jansen

    Head of U.S. News and Publishing, Global Partnerships

    Google

    In Google’s Global Partnerships group, Chris Jansen works with publisher partners to help them monetize their assets and grow their businesses with Google's ad technology and publishing solutions. Jansen began his career in broadcasting, delivering news on-air for several radio stations in his home state of Arizona. He then worked at Scientific American magazine, before returning to broadcasting, this time on the business side in ad sales research at Univision Television. Jansen then spent eight years at Kantar Media Intelligence, a division of WPP, providing market research and competitive intelligence to agencies, advertisers and all types of media sellers in digital, print, TV, radio and out-of-home. Just prior to joining Google seven years ago, Jansen was an adjunct professor at LaGuardia Community College in Queens, NY teaching communications and broadcasting courses. Jansen holds a degree in electronic media and is a 2016 alum of Harvard Medical School’s Executive MD program.

  • Monika Jedrzejowska

    Chief Privacy Officer

    Hearst

    Monika Jedrzejowska is chief privacy officer and counsel for Hearst, which is one of the largest diversified media, information and services companies in the U.S., with more than 360 businesses. Jedrzejowska leads global privacy initiatives for the Hearst businesses and is responsible for developing and implementing privacy strategies, including for digital and emerging technologies. With the support of the privacy team, she advises Hearst on domestic and international data protection, data management and information security requirements. Prior to her current role, Jedrzejowska served as senior associate in the global privacy and cybersecurity team at Hunton & Williams LLP.  She is a Certified Information Privacy Professional - United States (CIPP/US). 

  • Barry LaSala

    Principal

    Subject Matter

    Prior to joining Subject Matter, Barry LaSala served as director of federal government affairs at Microsoft Corporation. In that capacity, he managed the company’s strategic, legislative and political relationships with Senate Democrats. Before joining Microsoft, LaSala served as counsel to Senator John F. Kerry (D-MA). He advised Senator Kerry on his work before the Senate Small Business, Commerce and Finance Committees. Barry previously worked as an associate at Dewey Ballantine LLP (now Dewey LeBeouf ) and served as a legislative and policy advocate with the AFL-CIO Transportation Trades Department, working on behalf of 35 affiliated labor organizations in the transportation and building trades sectors. LaSala received his law degree from Georgetown University Law Center, a Master of Arts in International Affairs from the School of International Service at American University and graduated cum laude from Frostburg State University.

  • Peter Lerner

    Vice President, Associate General Counsel, Privacy and Compliance

    Advance Publications, Inc.

    Peter Lerner provides legal and strategic advice to senior executives and business leaders related to privacy and security; compliance, governance and ethics; consumer marketing, advertising, pricing and promotions; public policy, government and industry affairs; disputes and litigations; distribution and independent contractor matters.

  • Marc Roth

    Partner

    Davis Wright Tremaine LLP

    Marc Roth is nationally recognized for his expertise on advertising and marketing laws and for his advocacy in defending companies before federal and state regulators. He advises clients in all industries on privacy, social media, sweepstakes, email and mobile marketing, telemarketing, and advertising content and strategy.  He has particular expertise in the collection and use of personal information in marketing campaigns and the development and management of free trial, negative option and continuity marketing programs.

    Previously serving as chief compliance counsel for a Time Warner company and an FTC staff attorney, Roth draws upon his decades of consumer advertising and marketing law experience when counseling clients. He frequently writes and speaks on consumer marketing and privacy issues and chairs the Practising Law Institute’s annual TechLaw: The Digital Evolution program. He received a Bachelor of Arts in European History from Hobart College, a Master of Arts from the Maxwell School of Citizenship and Public Affairs at Syracuse University and a J.D. from the Syracuse University College of Law.

  • Steve Strickman

    Founder and President

    SES & Company

    Steve Strickman formed SES & Company to assist publishing and direct marketing companies in strategic and operations planning, circulation and fulfillment, information services, database publishing and new business development. Many major publishing companies and membership organizations have been SES clients. He has also been a consultant to several fulfillment software and service companies, including Palm Coast Data (PCD), where he was acting president for two years, Strategic Fulfillment Group and AdvantageCS. 

    Strickman is best known as founder and first president of CDS Global, now the largest fulfillment service company in the country. CDS was acquired by the Hearst Corporation in the 1980’s, after which Strickman was corporate vice president of Hearst while also president of CDS, and then chairman for four years. He was also the founding president of Charter Data Products, a company that marketed image-based remittance processing hardware and software.

    Strickman originally entered the media business as vice president of MIS for Cowles Communications, publisher of LOOK Magazine. He has a Bachelor of Science in engineering from Lehigh University, a Master of Science from New York University and served on the graduate faculty at Stevens Institute of Technology. In 2006, he received the Hall of Fame award from the Fulfillment Management Association.

  • Jason Sylva

    General Manager, Consumer Revenue and Audience Development

    New York Media

    Jason Sylva is the General Manager of Consumer Revenue and Audience Development at New York Media. Previously he was Vice President, Media at The New York Times leading growth of the digital subscription product. Prior to that, he held senior positions at the Financial Times and Harvard Business Review.