The Association of Magazine Media

Monday, August 20, 2018

"Real Simple" to Showcase Licensed, Sponsored Products in Brooklyn Apartment
The Brooklyn apartment, which will open September 26, will be filled with DIY tips and ideas for people to use in their own homes. Each room in the apartment will be curated by a well-known interior designer and team of home organizers, including designers Nate Berkus, Jeremiah Brent, Sabrina Soto, Donna Garlough, Shea McGee, Jenny Komenda, Robin Henry, Ariel Okin, Jessica McCarthy and Stephanie Sisco.
American Media, Inc. Receives Final Payment from Meredith Corporation for Sale of Shape Resulting in a Final Valuation of $79 Million
"This is an extraordinary statement on the value being created for our brands at AMI," said AMI Chairman and CEO David J. Pecker. "We look forward to further improving our financial structure as we remain committed to our growth strategy and continue to drive revenue and EBITDA through new products and strategic acquisitions."
National Geographic’s VR Astronaut Helmet Lets Users Reach for the Stars While Keeping Their Feet Firmly on the Ground
Developed by McCann New York to tout director Darren Aronofsky‘s science show One Strange Rock, these lids were tricked-out with internal film projection units and visors that provided a full field of vision. You could turn your head this way and that to fully admire breathtaking footage of the Earth, moon and sun, just as they appear from orbit.
Harper's Bazaar UK launches Bazaar Art Week
Harper’s Bazaar is set to launch Bazaar Art Week, a new series of consumer and industry events that will celebrate the achievements and talents of women in the art world.
WSJ. Magazine's Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger
The newspaper's lucrative luxury supplement is marking a decade in print with its biggest issue yet - and investments in its digital future.
Carine Roitfeld Brings a Cause to New Edition of CR Fashion Book
The French editor was spurred by current events to highlight UNICEF and its work with refugees.
FIPP: Keep Things Simple When Starting with Native Advertising
Brands who still haven’t tapped into native advertising should seriously consider doing so, says Andre Alpar, digital marketing strategist. But you have to start out simple.
Relax, Binge Watchers. Netflix Is Not Adding Commercials
"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster," Netflix (NFLX) explained in a statement on Friday. "It is important to note that a member is able to skip a video preview at anytime if they are not interested."
The Rush to Streaming Services Gives Rise to a New Crop of Digital Holding Companies
“When you have a holding company, you have the ability to scale operating expenses that can be costly when you’re still trying to build a new business,” said former AwesomenessTV president Brett Bouttier. “And at such an early stage, you generally don’t have access to skilled and experienced executives — and if you do, it creates a lot of expenses that divert money away from things like product, creative and marketing.
Are We Asking the Wrong Questions About Magazines? MPA's Linda Thomas Brooks Thinks So
MPA's President and CEO, Linda Thomas Brooks, sat down with FOLIO: to discuss the realities of print advertising, magazine media innovations, the inefficiencies of the USPS and our relentless advocacy of credible journalism.
Q2 Magazine Media 360° Social Media Report Data and Audience Engagement Metrics!
MPA–The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 2nd Quarter 2018 which includes a metric designed to measure audience engagement. The Q2 2018 Social Media Report reveals that magazine brand Likes/Followers are up slightly (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the four tracked social networks increased 26 million to a total of 1.1 billion.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street